Heidi Allen Digital Strategy » Web metrics

Nielsen and Social Media Use in Australia

Heidi Allen — Wed, 18 May 2011 02:58:07 +0000

Tweetdo_sud_thumb("http://","Nielsen and Social Media Use in Australia") [View the story "Social Media Business Use in Australia" on Storify]

Facebook state of play

Heidi Allen — Thu, 27 Jan 2011 22:56:42 +0000

Tweetdo_sud_thumb("http://","Facebook state of play") Complied from Facebooks Ad platform, in January 2011, this slideshow give some interesting stats – check out slides 14 and 15 for example – slightly more male than females (which surprised me) but the next slide shows the distribution of said genders. Quite a different picture, that said stats are difficult [...]

Liquid Gold Answers

Heidi Allen — Tue, 04 Jan 2011 20:00:07 +0000

Tweetdo_sud_thumb("http://","Liquid Gold Answers") How do you engage teenages using social media in health. I’m not sure this is easy to answer. They are the SMS generation, not facebook. Any ideas? This was a question I asked on LinkedIn How about this for a superb answer and case study from Jesper Nyholm, Copenhagen, Denmark I have [...]

The Generations Are A Changing

Heidi Allen — Fri, 17 Dec 2010 03:34:29 +0000

Tweetdo_sud_thumb("http://","The Generations Are A Changing") but not as we were expecting. Defining the generations according to age and habits online is an ever movable feast (for example do you know what age Gen X is supposed to be?). What I do like in this report is that the generational divide is narrowing – there are some [...]

Download Aussie Social Media Stats

Heidi Allen — Mon, 15 Nov 2010 21:30:40 +0000

Tweetdo_sud_thumb("http://","Download Aussie Social Media Stats") Australian social media stats for download View more presentations from Heidi Allen. UPDATE: Twitter and Facebook stats were updated Nov 18th 2010 To Download, click on the title and which will take you to slideshare. There you have the option to click a download button onto your computer. For Australian [...]

Like, replies and retweets

Heidi Allen — Mon, 11 Oct 2010 20:30:16 +0000

How important is that little blue thumbs up facebook like button? Is there a best time to be on twitter if you've just blogged?

Oiling the wheels of life

Heidi Allen — Wed, 22 Sep 2010 04:45:22 +0000

Tweetdo_sud_thumb("http://","Oiling the wheels of life") ‘The social benefits of internet use will far outweigh the negatives over the next decade, according to experts who responded to a survey about the future of the internet. They say this is because email, social networks, and other online tools offer ‘low-friction’ opportunities to create, enhance, and rediscover social [...]

Very Cool Graph Your Inbox, Twitter and Facebook Conversations

Heidi Allen — Wed, 15 Sep 2010 06:43:02 +0000

Very Cool Graph Your Inbox, Twitter and Facebook Conversations - and see where you have spent the most time over the last couple of years. All by the click of a button

Getting the Generations right

Heidi Allen — Mon, 26 Jul 2010 22:00:22 +0000

Tweetdo_sud_thumb("http://","Getting the Generations right") Who’s in what generation, what are their peculiar charactistics, is there a difference and why. After hunting for the same information over and over in different guises, I’m putting it here with other stats. These are from the Pew Research Centre, with some interesting notes on where the names came from. [...]

Benefits of sharing is outweighing privacy concerns

Heidi Allen — Thu, 22 Jul 2010 23:24:05 +0000

Tweetdo_sud_thumb("http://","Benefits of sharing is outweighing privacy concerns") Privacy, it seems, really isn’t an issue. A new survey has come out with some surprising results. While GenX is concerned about privacy on-line, this recent survey suggests this is not the case for the next generation. the ‘digital natives’ who are known for enthusiastically embracing social networking [...]