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><channel><title>Heidi Allen Digital Strategy &#187; Social Networking</title> <atom:link href="http://heidiallen.id.au/topics/web-2-0/social-networking-web-2-0/feed/" rel="self" type="application/rss+xml" /><link>http://heidiallen.id.au</link> <description>New Media in Health and Publishing</description> <lastBuildDate>Mon, 21 May 2012 01:39:27 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.2.1</generator> <atom:link rel="hub" href="http://pubsubhubbub.appspot.com"/><atom:link rel="hub" href="http://superfeedr.com/hubbub"/> <item><title>Starting out with a new website. What next.</title><link>http://heidiallen.id.au/2012/02/new-website-marketing/</link> <comments>http://heidiallen.id.au/2012/02/new-website-marketing/#comments</comments> <pubDate>Sun, 12 Feb 2012 20:00:15 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Digital Strategy Series]]></category> <category><![CDATA[Professional Networking]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4409</guid> <description><![CDATA[You are just starting out.  Brand new website.  Brand new product but... visitors to the website are low.  Social media followers grow at an infinitesimal slow pace, and you wonder if you are doing it right. ]]></description> <wfw:commentRss>http://heidiallen.id.au/2012/02/new-website-marketing/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>The digital you after you die</title><link>http://heidiallen.id.au/2012/02/the-digital-you-after-you-die/</link> <comments>http://heidiallen.id.au/2012/02/the-digital-you-after-you-die/#comments</comments> <pubDate>Tue, 07 Feb 2012 19:53:46 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Education]]></category> <category><![CDATA[Professional Networking]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4402</guid> <description><![CDATA[Tweetdo_sud_thumb("http://","The digital you after you die") According to CBC news last year Allfacebook.com estimates three Facebook account users will die every minute. That’s 1.78 million people in 2011 with accounts in limbo. Adam Ostrow (editor-in-chief of Mashable) gives a 5 minute talk at TED: Many of us have a social media presence &#8212; a virtual [...]]]></description> <wfw:commentRss>http://heidiallen.id.au/2012/02/the-digital-you-after-you-die/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google+ is now available for business websites</title><link>http://heidiallen.id.au/2011/11/google-is-now-available-for-business-websites/</link> <comments>http://heidiallen.id.au/2011/11/google-is-now-available-for-business-websites/#comments</comments> <pubDate>Tue, 08 Nov 2011 00:19:13 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Google+]]></category> <category><![CDATA[Professional Networking]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4323</guid> <description><![CDATA[Although Google Buzz is being phased out (and merged with Google+) businesses can now add themselves to Google+ ]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/11/google-is-now-available-for-business-websites/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>5 Easy Steps to Creating a Facebook Page</title><link>http://heidiallen.id.au/2011/10/create-a-facebook-page-five-easy-steps/</link> <comments>http://heidiallen.id.au/2011/10/create-a-facebook-page-five-easy-steps/#comments</comments> <pubDate>Sun, 09 Oct 2011 19:30:27 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[How To]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4302</guid> <description><![CDATA[More great resources from Hubspot. This time a five minute video on how to create a facebook page. Not only that - but once you have created the page, Hubspot gives you an idea of what and how to post AND how to measure what you are doing.]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/10/create-a-facebook-page-five-easy-steps/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Online Community Manager &#8211; Jack of all Trades</title><link>http://heidiallen.id.au/2011/10/online-community-manager-jack-of-all-trades/</link> <comments>http://heidiallen.id.au/2011/10/online-community-manager-jack-of-all-trades/#comments</comments> <pubDate>Thu, 06 Oct 2011 06:20:55 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4296</guid> <description><![CDATA[Tweetdo_sud_thumb("http://cdns.heidiallen.id.au/wp-content/uploads/Online-Community-Manager.jpg","Online Community Manager &#8211; Jack of all Trades") Sound familiar?  You need to have software know-how.  Learning a bit of html doesn&#8217;t go amiss, plan content, network, attend trade events, learn new platforms, recruit and train, publish and join the conversation&#8230; At some point, surely, these roles will more become defined &#8211; but until then, [...]]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/10/online-community-manager-jack-of-all-trades/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Nielsen and Social Media Use in Australia</title><link>http://heidiallen.id.au/2011/05/nielsen-and-social-media-use-in-australia/</link> <comments>http://heidiallen.id.au/2011/05/nielsen-and-social-media-use-in-australia/#comments</comments> <pubDate>Wed, 18 May 2011 02:58:07 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Tools]]></category> <category><![CDATA[Web 2.0]]></category> <category><![CDATA[Web metrics]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4051</guid> <description><![CDATA[Tweetdo_sud_thumb("http://","Nielsen and Social Media Use in Australia") [View the story "Social Media Business Use in Australia" on Storify]]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/05/nielsen-and-social-media-use-in-australia/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Introducing Research.ly, Analytic.ly and PeopleBrowsr</title><link>http://heidiallen.id.au/2011/04/researchly-analyticly-and-peoplebrowsr/</link> <comments>http://heidiallen.id.au/2011/04/researchly-analyticly-and-peoplebrowsr/#comments</comments> <pubDate>Sun, 24 Apr 2011 05:11:18 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Technology]]></category> <category><![CDATA[Tools]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=3896</guid> <description><![CDATA[Tweetdo_sud_thumb("http://","Introducing Research.ly, Analytic.ly and PeopleBrowsr") People I have shown Research.ly to are often shocked.  &#8220;What?! It has the data on every tweet?&#8221; Yes. Everything you have put out there. Over three years worth. And it can take that and slice and dice it anyway you want:  positive or negative sentiment, gender, location, top retweeters, who [...]]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/04/researchly-analyticly-and-peoplebrowsr/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Teen Communication and Social Media Use</title><link>http://heidiallen.id.au/2011/03/teenag-use-of-social-media/</link> <comments>http://heidiallen.id.au/2011/03/teenag-use-of-social-media/#comments</comments> <pubDate>Mon, 28 Feb 2011 20:30:00 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=3923</guid> <description><![CDATA[Tweetdo_sud_thumb("http://","Teen Communication and Social Media Use") More excellence from Pew Internet &#8211; this time on teen trends using social media. Adults (18-29) still more likely to use social networking sites but only just. What I really like about these slides is the girl scout case study (over 1,000 girls aged 14-17) &#8211; it looks at how [...]]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/03/teenag-use-of-social-media/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Facebook state of play</title><link>http://heidiallen.id.au/2011/01/facebook-demographic-stats/</link> <comments>http://heidiallen.id.au/2011/01/facebook-demographic-stats/#comments</comments> <pubDate>Thu, 27 Jan 2011 22:56:42 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Facebook]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Web 2.0]]></category> <category><![CDATA[Web metrics]]></category> <category><![CDATA[facebook 2011]]></category> <category><![CDATA[facebook demographics]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=3891</guid> <description><![CDATA[Tweetdo_sud_thumb("http://","Facebook state of play") Complied from Facebooks Ad platform, in January 2011, this slideshow give some interesting stats &#8211; check out slides 14 and 15 for example &#8211; slightly more male than females (which surprised me) but the next slide shows the distribution of said genders.  Quite a different picture, that said stats are difficult [...]]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/01/facebook-demographic-stats/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>On Twitter, Google and Being Found</title><link>http://heidiallen.id.au/2011/01/twitter-affects-search-engine-rankings/</link> <comments>http://heidiallen.id.au/2011/01/twitter-affects-search-engine-rankings/#comments</comments> <pubDate>Sun, 09 Jan 2011 20:00:17 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Twitter]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=3784</guid> <description><![CDATA[Tweetdo_sud_thumb("http://","On Twitter, Google and Being Found") Google does take into account your twitter profile and impact. Once again Hubspot have come up trumps with their article on the affect twitter has on search rankings. Here is their summary of the article in Search Engine Land on whether using &#8216;social signals&#8217; help rank search results, which [...]]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/01/twitter-affects-search-engine-rankings/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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