Heidi Allen Digital Strategy » Social Media Policy

A Word to the Wise

Heidi Allen — Mon, 18 Oct 2010 20:26:36 +0000

Lessons learned from some public failures in social media. What not to do and things to consider when starting out.

Organized Tree Hugging

Heidi Allen — Thu, 07 Oct 2010 20:00:49 +0000

Crisis communications is not necessarily about fixing the problem but putting forward the human face of a company and letting people know they have been heard. Addressing an issue will go a long way to building trust.

The Washington Post’s attempt to define their Social Media Terms of Engagement

Heidi Allen — Sun, 18 Oct 2009 02:23:21 +0000

Tweetdo_sud_thumb("http://","The Washington Post’s attempt to define their Social Media Terms of Engagement") Companies are grappling with how to engage online and yet protect themselves by writing social media terms of engagement that defines them and their employees as the boundaries between personal and corporate contact become increasingly blurred. The Washington Post came up with a [...]

Giving up control

Heidi Allen — Tue, 29 Sep 2009 19:46:40 +0000

Tweetdo_sud_thumb("http://","Giving up control") A brand’s perspective of giving up control by Jordan Julien, The Jordan Rules Giving Up Control View more presentations from Jordan Julien.