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><channel><title>Heidi Allen Digital Strategy &#187; Web 2.0</title> <atom:link href="http://heidiallen.id.au/topics/web-2-0/feed/" rel="self" type="application/rss+xml" /><link>http://heidiallen.id.au</link> <description>New Media in Health and Publishing</description> <lastBuildDate>Thu, 02 Feb 2012 03:18:29 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.2.1</generator> <atom:link rel="hub" href="http://pubsubhubbub.appspot.com"/><atom:link rel="hub" href="http://superfeedr.com/hubbub"/> <item><title>Can you monetise social media in publishing</title><link>http://heidiallen.id.au/2011/12/can-you-monetise-social-media-in-publishing/</link> <comments>http://heidiallen.id.au/2011/12/can-you-monetise-social-media-in-publishing/#comments</comments> <pubDate>Mon, 19 Dec 2011 20:33:35 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Publishing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Technology]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4378</guid> <description><![CDATA[How do you generate revenue from Social Media?  This is part of a presentation given at Magazine week to an audience rapidly gaining experience in digital publishing.]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/12/can-you-monetise-social-media-in-publishing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google+ is now available for business websites</title><link>http://heidiallen.id.au/2011/11/google-is-now-available-for-business-websites/</link> <comments>http://heidiallen.id.au/2011/11/google-is-now-available-for-business-websites/#comments</comments> <pubDate>Tue, 08 Nov 2011 00:19:13 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Google+]]></category> <category><![CDATA[Professional Networking]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4323</guid> <description><![CDATA[Although Google Buzz is being phased out (and merged with Google+) businesses can now add themselves to Google+ ]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/11/google-is-now-available-for-business-websites/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>New analytics platform &#8211; deep diving into twitter</title><link>http://heidiallen.id.au/2011/10/new-analytics-platform-deep-diving-into-twitter/</link> <comments>http://heidiallen.id.au/2011/10/new-analytics-platform-deep-diving-into-twitter/#comments</comments> <pubDate>Wed, 12 Oct 2011 20:00:22 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4309</guid> <description><![CDATA[With over 55 billion tweets sitting in their database and more being added in real time, twitter provides a lot of data mining opportunities - both for brands and for research. If you are at all interested in analytics this new offering from PeopleBrowsr is worth having a look at.]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/10/new-analytics-platform-deep-diving-into-twitter/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>5 Easy Steps to Creating a Facebook Page</title><link>http://heidiallen.id.au/2011/10/create-a-facebook-page-five-easy-steps/</link> <comments>http://heidiallen.id.au/2011/10/create-a-facebook-page-five-easy-steps/#comments</comments> <pubDate>Sun, 09 Oct 2011 19:30:27 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[How To]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4302</guid> <description><![CDATA[More great resources from Hubspot. This time a five minute video on how to create a facebook page. Not only that - but once you have created the page, Hubspot gives you an idea of what and how to post AND how to measure what you are doing.]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/10/create-a-facebook-page-five-easy-steps/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Online Community Manager &#8211; Jack of all Trades</title><link>http://heidiallen.id.au/2011/10/online-community-manager-jack-of-all-trades/</link> <comments>http://heidiallen.id.au/2011/10/online-community-manager-jack-of-all-trades/#comments</comments> <pubDate>Thu, 06 Oct 2011 06:20:55 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4296</guid> <description><![CDATA[Tweetdo_sud_thumb("http://cdns.heidiallen.id.au/wp-content/uploads/Online-Community-Manager.jpg","Online Community Manager &#8211; Jack of all Trades") Sound familiar?  You need to have software know-how.  Learning a bit of html doesn&#8217;t go amiss, plan content, network, attend trade events, learn new platforms, recruit and train, publish and join the conversation&#8230; At some point, surely, these roles will more become defined &#8211; but until then, [...]]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/10/online-community-manager-jack-of-all-trades/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How people learn about their local community</title><link>http://heidiallen.id.au/2011/09/how-people-learn-about-their-local-community/</link> <comments>http://heidiallen.id.au/2011/09/how-people-learn-about-their-local-community/#comments</comments> <pubDate>Fri, 30 Sep 2011 04:02:45 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Education]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4286</guid> <description><![CDATA[Tweetdo_sud_thumb("http://","How people learn about their local community") How do people (myself included) find out local news?  I thought I was the only one in still &#8216;needing&#8217; TV news of an evening to stay up todate but it seems not: Pew&#8217;s infographic (2011) on how people find out about what is happening in their (US) neighbourhood [...]]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/09/how-people-learn-about-their-local-community/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>8 Google Tools by Hubspot</title><link>http://heidiallen.id.au/2011/09/8-google-tools-by-hubspot/</link> <comments>http://heidiallen.id.au/2011/09/8-google-tools-by-hubspot/#comments</comments> <pubDate>Tue, 27 Sep 2011 05:21:37 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Tools]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4276</guid> <description><![CDATA[Tweetdo_sud_thumb("http://","8 Google Tools by Hubspot") If you want an overview of some of the things that Google offers, Hubspot have an excellent ebook.  If you don&#8217;t know about Hubspot &#8211; they are offer a ton of  free Hubspot resources and clear explanations on business use of social media as well as software.  Below is one [...]]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/09/8-google-tools-by-hubspot/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Australian Hospital Social Networks 2011</title><link>http://heidiallen.id.au/2011/08/australian-and-us-hospital-social-networks-2011/</link> <comments>http://heidiallen.id.au/2011/08/australian-and-us-hospital-social-networks-2011/#comments</comments> <pubDate>Tue, 23 Aug 2011 01:13:41 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Health 2.0]]></category> <category><![CDATA[Social Medicine]]></category> <category><![CDATA[Web metrics for health]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4212</guid> <description><![CDATA[Tweetdo_sud_thumb("http://heidiallen.id.au/?attachment_id=4216","Australian Hospital Social Networks 2011") Last year I compared Australian and US hospital social networks based on data collected by Mike Cadogan &#8211; Life in the Fast Lane, and Ed Bennet &#8211; Found in Cache.  This is the state of play just over a year on. Hospital social networks 2010 &#160; Hospital social networks 2011 [...]]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/08/australian-and-us-hospital-social-networks-2011/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Jitterjam &#8211; measuring conversations</title><link>http://heidiallen.id.au/2011/08/jitterjam-measuring-conversations/</link> <comments>http://heidiallen.id.au/2011/08/jitterjam-measuring-conversations/#comments</comments> <pubDate>Thu, 18 Aug 2011 21:00:40 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Research 2.0]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4184</guid> <description><![CDATA[JitterJam - can we measure whether our conversations hold up under scrutiny - can we say we are changing clinical practice by blogging research?]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/08/jitterjam-measuring-conversations/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>LinkedIn state of play</title><link>http://heidiallen.id.au/2011/08/linkedin-state-of-play/</link> <comments>http://heidiallen.id.au/2011/08/linkedin-state-of-play/#comments</comments> <pubDate>Tue, 02 Aug 2011 00:49:44 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[LinkedIn]]></category> <category><![CDATA[Professional Networking]]></category> <category><![CDATA[Web 2.0]]></category> <category><![CDATA[Web metrics for health]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4157</guid> <description><![CDATA[Tweetdo_sud_thumb("http://","LinkedIn state of play") Stats, stats, it&#8217;s all about stats at the moment.  This one is on the current state of play on LinkedIn for those who are needing B2B info. LinkedIn is definitely a B2B platform &#8211; at its most basic used by professionals as an online CV.  There are still more males than [...]]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/08/linkedin-state-of-play/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> </channel> </rss>
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