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Google’s Insights for Search

Google’s Insights for search compare search volume patterns across specific regions, categories, time frames and properties.

Google’s insights for search shows you

  • what people are searching for
  • where they are searching and when
  • and you can spot trends to find out what people are interested in

pf button Googles Insights for Search

Simple Wave Cheatsheet from Googles Pamela Fox

Google wave Simple Wave Cheatsheet from Googles Pamela FoxWhile we were at the google wave usergroup Pamela gave us a simple ‘Working with Wave Cheatsheet’. There are other guides out there but they seem a bit complicated for some of the simple things I’m trying out – such as a practical way for co-ordinating documents, recording meetings, adding links for everyone.

Pamela is working for Google as a Wave API Developer Advocate, she has a blog and fun stuff. Here’s the handout:

Working with Wave Cheatsheet

Things to do when you’re editing a blip

  • Cancel a blip you accidentally just made: ESC
  • Add a pic: Drag and drop a photo from your desktop into the blip
  • Add links: use the neato link icon in the formatting bar
  • Formatting: CTRL – 5 for bullets, CTRL – B, CTRL – I, + other normal formatting keys
  • Stop editing: SHIFT-ENTER

Things to do when you are not editing a blip ( you’re in read mode)

  • Go to next unread blip: spacebar
  • Start editing: Hit CTRL-E or double click and select EDIT
  • Add an inline reply: Double click on a world, select REPLY
  • Start a new blip: ENTER or CTRL-R

Other neat stuff to think about

  • Resize / Minimize / Maximize: Get some control over your WAVE workspace
    • This can be useful for small screens or big waves
    • The URL ‘remembers’ state of the widows, which waves’ selected, search panel query and so on!
  • Adding participants
    • You can add someone via the + sign in the wave panel or by drag-and-drop from the Contacts panel
    • You can’t undo (can’t remove participants) for now.
  • Saved searches: great for cleaning up your inbox or giving you alternate views
    • SAVE SEARCH button in the middle-bottom wave (eg for participant:jsmith ‘weekly agenda’)
  • Folders: Put waves somewhere so they don’t get lost. Just drag and drop, or use the MOVE TO menu
  • GAH! GO AWAY! Make use of Archive and Unfollow [mute] – similar to Gmail
    • Archive removes a wave from your inbox until it’s edited or replied to
    • Unfollow removes a wave from your inbox until/unless you re-follow it
  • TRASH: it’s your personal trash can.  Throwing a wave away doesn’t affect others view of the wave
  • Private replies: great for leaving notes for yourself or having ‘side converastions’ with others.
    • By default, you’re the only one who can see a private reply.
pf button Simple Wave Cheatsheet from Googles Pamela Fox

Lunch with Google and Publishers Australia

Google are wanting to partner with content providers and this lunch organised by Publisher’s Australia was booked out.

google Lunch with Google and Publishers Australia

Have to say it was GREAT to see that Google are well, human:

  • Victoria Mackinlay (moderator) – Strategic partner manager, AdSense
  • Ann Marie Lavigne – Country manager, AdSense Aust/NZ
  • Carrol Lapsys – Partnership development, ad serving products
  • Jon Day – Leading AdWords and Analytics specialist
  • Gregory D’alesandre – Product manager for Google Wave or “Dr. Wave”
  • Joel Lohrey – Industry head local and publishing

A Google moderators page was set up so that questions could be posted in advance to the Google panel.

Google would like to partner and get into business more, but there is a disconnect with the two worlds and it will take some time to bridge it I suspect – Google as a business is very different from the crowd it was presenting to – so more events like this needed.

Some of the things I noted from Ann Marie’s Presentation

  • Online media monetisation models continue to evolve, Digital buying strategies are evolving
    • There are 1.6 billion people online
    • Mobile as 1.5 times the reach of PCs
    • 16% of time spent on the internet is on social networking sites
    • 77% regularly watch video online
    • 85% of users globally have shopped online when they can’t find what they are looking for, of those 50% turn to search
  • Driving traffic – get your site indexed in google news
  • Retain users – provide great content, create a community eg Google friend connect
  • Provide a great experience
  • Measure and iterate – use google analytics, eg Problogger redesigned his site based on this

Not only did the Google guys present, they hung around afterwards for ages to talk with whoever wanted to ask them questions.  Very impressive.

What did I learn? Google don’t have a social media policy – their employees can be on any social media sites they choose and use them in whatever manner they see fit. How about that? Think of all the secrets worth billions that could get out but don’t.  A great example of trusting your employees.

Tweets from some of the guys at the lunch

@acatinatree Cathy McGinn

  • Resolving conflict between on and offline publication: breaking news online, offline = paper of record. Judge each story’s merit/fit ad hoc.
  • Cool! A new (to me) Google tool: moderator- being used to submit Qs at Publishers Australia /Google lunch http://j.mp/aZlKpa
  • The editor of Cosmos Mag-70% new content, 30% repurposed. Tracking RTs with Tweetreach. This is rocket surgery to much of audience.
  • It’s the attack of the 20 foot @problogger – effective use of Google Analytics case study at Publishers Aus http://tweetphoto.com/15818309
  • Lavigne -Google /Publisher’s Lunch “Oversupply of content relative to demand.” Google drives 4b clicks per month to news publisher sites.
  • PublishersAustralia- Lunch with Google (@ waters edge w/ @iggypintado) http://4sq.com/9Rrmd1

@IggyPintado

  • Funny to watch @dreamingspires frustrated that she can’t tweet on her Nokia phone at Publishers Aust lunch

Even more frustrating that I couldn’t respond!

pf button Lunch with Google and Publishers Australia

Visiting Google and Novell Pulse

Yesterday I attended a Google Wave user group workshop at Google in Sydney, except I nearly missed it because I wanted to hang out on the rubber tyre they had in reception.

Google reception Visiting Google and Novell Pulse

Have to say it’s a very inviting fun place to visit – bean bags, comfy chairs – a general Google playground for employees.

The workshop had some good examples of uses of wave in business, it’s clearly still a beta tool, lots of things to change and tweek but what was also clear was that the Google wave team were listening and working hard to respond to users wishes (even Stephanie and Lars popped in to listen to how the wave was being used.

16ckhd Visiting Google and Novell Pulse
Nancy Georges did a great job taking pictures which you can see here, this one of Pamela Fox teaching us how to use wave and you can follow the stream of what was talked about on twitter under #gwsug. You can also look at the workshop wave http://bit.ly/gwsugwave although to be honest by the time we’d finished with it the wave was a bit of a mess.

One thing they Pamela did mention was Novell Pulse which as Arin Basu says

Looks like Buzz with linkage to Google Wave

or maybe it’s the other way it’s like Wave with a bit of Buzz depending on which camp you’re in

pf button Visiting Google and Novell Pulse

How to get started on Google Buzz

You’re not sure, but you want to have a look just in case you’re missing out. Here is a video on how I am starting to use Google buzz and I’ve written down some basic steps and tips if you want to try it.

Log into your gmail, and click on google buzz icon.

google buzz icon How to get started on Google Buzz

If it’s you’re first time you’ll be greeted with a welcome video.  You can post links much in the same way as twitter, but aren’t restricted by space, so it becomes more of a conversation.

Comments is where Google Buzz wins for me. I have received a lot of help from people commenting on questions. Because everyone is starting out we’re all in the same boat and it’s a great way to get advice and make new contacts. Anne Marie Cunningham captured our conversation very well in her posterous post which was created almost by accident as she experimented posting from buzz to twitter via posterous (worth having a look).

The really nice part is that you can edit your comment at any time so it’s not fixed in stone (a bit like Google wave for those of you who have been brave enough to try it).

To get started with Google Buzz

1. If it’s your first time click on get ‘started with buzz’ as you are logging into your gmail

2. Click on connected sites and connect sites you would like to add to Buzz

Buzz connected sites 300x217 How to get started on Google Buzz

Think about whether you are going to connect twitter or keep them separate (or decide later).

3. Click on your name

If you have set up a Google profile this will come up telling  people a little about you.

Even if you decide not to carry on with Buzz please set up your Google profile, it’s like your twitter bio – when people click on you they want to see who you are.  You don’t want this:

Buzz no public profile 300x97 How to get started on Google BuzzHowever, if you don’t have a public profile this message is not very helpful because no link is provided (I’ll cover how to do set up a Google profile in the next post).

4. Start following a few people and experiment. You can make posts public or private and follow as few or as many people as you want to.

Tip: if you do @ and start typing someone’s name buzz will try and auto-complete by finding them from the people you are following in your contacts list. You can see their email address, but this won’t be visible in the public timeline. The buzz will go out and they will also get an email so they don’t miss your message (similar to how a DM works in twitter except your message can be public or private).

See what you think – some people really like it, for others the jury is still out.

pf button How to get started on Google Buzz

How do I use feedly and what is feedly

Here is my practical video demonstration on how to use feedly and why. feedly is a RSS reader and from a research point of view it’s essential. It is a tool that is useful for

  • staying current
  • sharing with your network
  • bookmarking research
  • keeping in touch with what other experts are doing…

all in one place. Here’s how to do it:

Feedly is based on Google Reader, which means you will need a Google account (ie have a gmail address) to log in. If you are researching and wanting to keep up to date easily, an RSS reader like feedly is essential. Download it here.

UPDATE:

Feedly have just featured this video on their blog building feedly along with some changes they may make as a result.

What they also have are some very helpful tips about how to use feedly for Google chrome which I am about to implement myself. Thanks guys!

pixel How do I use feedly and what is feedly
pf button How do I use feedly and what is feedly

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