Heidi Allen Digital Strategy » Analytics

New analytics platform – deep diving into twitter

Heidi Allen — Wed, 12 Oct 2011 20:00:22 +0000

With over 55 billion tweets sitting in their database and more being added in real time, twitter provides a lot of data mining opportunities - both for brands and for research. If you are at all interested in analytics this new offering from PeopleBrowsr is worth having a look at.

8 Google Tools by Hubspot

Heidi Allen — Tue, 27 Sep 2011 05:21:37 +0000

Tweetdo_sud_thumb("http://","8 Google Tools by Hubspot") If you want an overview of some of the things that Google offers, Hubspot have an excellent ebook. If you don’t know about Hubspot – they are offer a ton of free Hubspot resources and clear explanations on business use of social media as well as software. Below is one [...]

Jitterjam – measuring conversations

Heidi Allen — Thu, 18 Aug 2011 21:00:40 +0000

JitterJam - can we measure whether our conversations hold up under scrutiny - can we say we are changing clinical practice by blogging research?

Introducing Research.ly, Analytic.ly and PeopleBrowsr

Heidi Allen — Sun, 24 Apr 2011 05:11:18 +0000

Tweetdo_sud_thumb("http://","Introducing Research.ly, Analytic.ly and PeopleBrowsr") People I have shown Research.ly to are often shocked. “What?! It has the data on every tweet?” Yes. Everything you have put out there. Over three years worth. And it can take that and slice and dice it anyway you want: positive or negative sentiment, gender, location, top retweeters, who [...]

Scholarometer and author citations

Heidi Allen — Sun, 27 Mar 2011 20:00:54 +0000

Tweetdo_sud_thumb("http://","Scholarometer and author citations") Scholarometer is a social tool to facilitate citation analysis and help evaluate the impact of an author’s publications. So I’m giving it a whirl. www.youtube.com/watch?v=_Oh9dDopy_w According to James, a man in the know, there are three main ways author citations can be found: web of science google scholar scopus Each gives [...]

Teen Communication and Social Media Use

Heidi Allen — Mon, 28 Feb 2011 20:30:00 +0000

Tweetdo_sud_thumb("http://","Teen Communication and Social Media Use") More excellence from Pew Internet – this time on teen trends using social media. Adults (18-29) still more likely to use social networking sites but only just. What I really like about these slides is the girl scout case study (over 1,000 girls aged 14-17) – it looks at how [...]

The Generations Are A Changing

Heidi Allen — Fri, 17 Dec 2010 03:34:29 +0000

Tweetdo_sud_thumb("http://","The Generations Are A Changing") but not as we were expecting. Defining the generations according to age and habits online is an ever movable feast (for example do you know what age Gen X is supposed to be?). What I do like in this report is that the generational divide is narrowing – there are some [...]

Like, replies and retweets

Heidi Allen — Mon, 11 Oct 2010 20:30:16 +0000

How important is that little blue thumbs up facebook like button? Is there a best time to be on twitter if you've just blogged?

Googles New Personal Assistant the Priority Inbox

Heidi Allen — Tue, 31 Aug 2010 05:25:10 +0000

Tweetdo_sud_thumb("http://","Googles New Personal Assistant the Priority Inbox") Google are on a roll and introducing the Priority Inbox (in beta) – an experimental new way of taking on information overload in Gmail, identifying important email and separating it out from everything else: “Gmail has always been pretty good at filtering junk mail into the “spam” folder. But [...]

Sydneysiders on RIP Google Wave May 2009 – Dec 2010

Heidi Allen — Fri, 06 Aug 2010 01:49:15 +0000

Tweetdo_sud_thumb("http://","Sydneysiders on RIP Google Wave May 2009 – Dec 2010") Google wave is to be no more, the Google team in Sydney, having put a lot of effort into an innovative new product will see the technology developed in a different way. What happened? Wave had some internal competition from Google Buzz, and users were [...]