Heidi Allen Digital Strategy » Analytics

From Information to Knowledge. Googles Knowledge Graph

Heidi Allen — Mon, 21 May 2012 01:39:27 +0000

Google has announced it is enhancing it's search engine - moving from an information engine to a knowledge engine. The interface looks pretty cool. While not yet available everywhere it is being rolled out in the US, and their video is impressive.

New research plus twitter. Does it make a difference in the clinic.

Heidi Allen — Wed, 21 Mar 2012 22:41:27 +0000

The tricky question of how we measure, properly measure, the impact in the clinic of disseminating research using social media has come up time and time again and as yet we have found no answer. A recent article in the Journal of Medical Internet Research looked at whether it is feasible to measure public attention to new research

New analytics platform – deep diving into twitter

Heidi Allen — Wed, 12 Oct 2011 20:00:22 +0000

With over 55 billion tweets sitting in their database and more being added in real time, twitter provides a lot of data mining opportunities - both for brands and for research. If you are at all interested in analytics this new offering from PeopleBrowsr is worth having a look at.

8 Google Tools by Hubspot

Heidi Allen — Tue, 27 Sep 2011 05:21:37 +0000

Tweetdo_sud_thumb("http://","8 Google Tools by Hubspot") If you want an overview of some of the things that Google offers, Hubspot have an excellent ebook. If you don’t know about Hubspot – they are offer a ton of free Hubspot resources and clear explanations on business use of social media as well as software. Below is one [...]

Jitterjam – measuring conversations

Heidi Allen — Thu, 18 Aug 2011 21:00:40 +0000

JitterJam - can we measure whether our conversations hold up under scrutiny - can we say we are changing clinical practice by blogging research?

Introducing Research.ly, Analytic.ly and PeopleBrowsr

Heidi Allen — Sun, 24 Apr 2011 05:11:18 +0000

Tweetdo_sud_thumb("http://","Introducing Research.ly, Analytic.ly and PeopleBrowsr") People I have shown Research.ly to are often shocked. “What?! It has the data on every tweet?” Yes. Everything you have put out there. Over three years worth. And it can take that and slice and dice it anyway you want: positive or negative sentiment, gender, location, top retweeters, who [...]

Scholarometer and author citations

Heidi Allen — Sun, 27 Mar 2011 20:00:54 +0000

Tweetdo_sud_thumb("http://","Scholarometer and author citations") Scholarometer is a social tool to facilitate citation analysis and help evaluate the impact of an author’s publications. So I’m giving it a whirl. http://www.youtube.com/watch?v=_Oh9dDopy_w According to James, a man in the know, there are three main ways author citations can be found: web of science google scholar scopus Each gives [...]

Teen Communication and Social Media Use

Heidi Allen — Mon, 28 Feb 2011 20:30:00 +0000

Tweetdo_sud_thumb("http://","Teen Communication and Social Media Use") More excellence from Pew Internet – this time on teen trends using social media. Adults (18-29) still more likely to use social networking sites but only just. What I really like about these slides is the girl scout case study (over 1,000 girls aged 14-17) – it looks at how [...]

The Generations Are A Changing

Heidi Allen — Fri, 17 Dec 2010 03:34:29 +0000

Tweetdo_sud_thumb("http://","The Generations Are A Changing") but not as we were expecting. Defining the generations according to age and habits online is an ever movable feast (for example do you know what age Gen X is supposed to be?). What I do like in this report is that the generational divide is narrowing – there are some [...]

Like, replies and retweets

Heidi Allen — Mon, 11 Oct 2010 20:30:16 +0000

How important is that little blue thumbs up facebook like button? Is there a best time to be on twitter if you've just blogged?