Heidi Allen Digital Strategy » Case Studies

Medical Social Media Policy, A Green Light

Heidi Allen — Mon, 22 Nov 2010 22:41:25 +0000

Tweetdo_sud_thumb("http://","Medical Social Media Policy, A Green Light") Very glad to see the American Medical Association Policy on the use of social media. At a basic level says – it’s OK to use social media, and here are some guidelines. Guidelines are important, not least to protect clinicians (as to what can go wrong and why [...]

A Tweeting Hospital and Kidney Patient

Heidi Allen — Tue, 26 Oct 2010 23:50:30 +0000

Tweetdo_sud_thumb("http://","A Tweeting Hospital and Kidney Patient") The Case of the tweeting Kidney Patient has casued a small whirlpool of a debate happening. The summary of the case is: a kidney patient was tweeting about their kidney transplant on twitter the hospital monitored the tweets, and passed one comment onto a consultant when it was clear [...]

Thoughts on using social media from a GP

Heidi Allen — Mon, 09 Aug 2010 22:00:28 +0000

Tweetdo_sud_thumb("http://","Thoughts on using social media from a GP") A GP who is also an education professional and an expert user of social media, Anne Marie is a natural and presents a superb discussion posing some difficult questions of her readers: How are people using social marketing in health? Now you have surgeries tweeting, blogging, opening [...]

Case-Study in Social Medicine

Heidi Allen — Wed, 30 Jun 2010 22:21:12 +0000

Tweetdo_sud_thumb("http://","Case-Study in Social Medicine") After evesdropping into the conversation Doctors were having about their use of social media, I came back to thoughts in a previous post on how a busy clinician would use social media – and speculated that there are two ways it can be used – in actual clinical practice and as [...]

The Clean Industrial Revolution – An Experiment Using Social Media In Publishing

Heidi Allen — Sun, 31 May 2009 09:04:01 +0000

Tweetdo_sud_thumb("http://","The Clean Industrial Revolution – An Experiment Using Social Media In Publishing") I have been approached by Allen & Unwin, Book Publishers, to use some less traditional ways to connect with readers – and using a newly published book seems a good place to start. This is an experiment, an ongoing project over the next [...]