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Three Steps To Creating New Ideas – Joining The Conversation

You’re online in the sense of using email, you might have dabbled in putting your CV on LinkedIn and played with Facebook, but how to join the conversation online?  How to connect into the matix?

the influence of landscape1 Three Steps To Creating New Ideas   Joining The Conversation

This is The Influence of Landscape by Advanced Human Technology described by Gavin Heaton in his post on The Landscape of Influence. It’s a great alternative to the Visual Guide to Twitter

visual guide to twitter1 Three Steps To Creating New Ideas   Joining The Conversation

But how to find the time to connect and where do you start?  I have been using  three steps when thinking about using Social Media to create new ideas.

1.  Setting up

setup Three Steps To Creating New Ideas   Joining The Conversation

Setting up your profile gives you a unique online identifier – a web presence that’s uniquely yours when people look you up to find what you’re about.

2.  Joining the Conversation

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Social networking sites often have a ‘bio’ section, and the links to a GoogleProfile, LinkedIn or Naymz is a good way to show people who you are if you don’t have a blog or website.

3.  Creating new ideas from conversations

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It is the same as it has always been in the history of human interaction, new ideas often come from conversations that are now also online and global. Good ideas are infectious and I hope this one from the Royal Botanic Gardens in Sydney catches on.

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A Solitary Journey In Publishing

Oxford was publishing central as far as I was concerned, and Oxford University Press was It.  The bees knees. Starting out in publishing as  Journals Editorial Assistant for EMBO (the European Molecular Biology Organisation, now published by Nature), it took us 10 weeks from receipt of manuscript to publishing a chunky fortnightly journal, despite my lack of proofreading and copyediting skills.  After a year or so I got fidgety and moved departments to start work in Science and Medical Books.oup walton street A Solitary Journey In Publishing

They were a mad lot, working all hours while introducing me to many of the Oxford pubs and how not to play pool (UK rules).  They were managed by JM, a forward thinking Publishing Director who started the Oxford Handbook Series including the Oxford Handbook of Clinical Medicine with the then Commissioning Editor.  That’s my only claim to fame – fame by faint association.  My job, much later and in the lower echelons as Development Editor, was to take a raw manuscript and manage its production into a bona fide book.  Amongst the Editors muttering into their beards in the Dictionary Department, and Professors deliberating about their ideas for the Royal Society I learned about the Oxford Comma and that it took 7 full months to publish a book.  I also learned about unspoken publishing territories – when phoning an author to ask to see him about queries on his manuscript the Commissioning Editor put in a complaint – how dare I consider visiting her author. To this day I have never figured out the concept Editors have about owning Authors.

At OUP Commissioning Editors stay in their jobs for approximately 42 years, these are coveted roles and if you want to progress in Editorial you move to another publishing company. So, despite my fondness for that great Publishing Institution I began work at a small medical publisher, Radcliffe Medical Press (now Radcliffe Publishing) as a medical Commissioning Editor – and learnt how to publish on a hunch, gut feel (at OUP, there were several rounds of meetings to go through before a proposal saw the light of day, not to mention The Delegates [you have to read ‘The Delegates’ in hushed tones], who often had the final say on a publishing idea). By contrast, Radcliffe was a small, nimble company and I had a Manager who tried new ideas suggested to her by maverick General Practitioner Authors, to the consternation of her co-Directors and to my benefit – it was a great way to learn what Commissioning books was all about.

Then a move to Elsevier and Publishing in a global company both in Oxford and Sydney. I learnt how authors and their work travel across countries and boundaries, markets and languages, and watched as my expectations as Publisher as well as those of Authors grew and changed, as Authors rightly seek more autonomy in an industry looking to adapt.

elsevierhealth globa A Solitary Journey In Publishing

An ‘academic’ Publisher often negotiates on the Authors behalf with the Publishing House (different from ‘Trade’ Publishing where Authors tend to have an Agent). As publishing changed I found my role also developing – whereas before I had clear ideas on the pros and cons of copyright, electronic rights, translations etc, I found these altered as individual publishing became easier, information became more accessible online, and the need for traditional publishing altered.  For the last few months I have asked this question:

‘What is it that I actually do?’

Whereas previously I facilitated a publishing process and provided added benefit for an Author trying to get their work into print, now there are many different ways to publish with a far wider choice. This is a good development in my opinion.

Quality information, ideas, at many different levels are widely available, easier to access and I experience, for the first time, being part of a global diverse community, without hierarchy, part of sharing ideas and information with people who I would not otherwise have got to interact with. In answer to my question ‘what is it that I actually do?’ I still facilitate, but now

I facilitate new ways of sharing content based on conversations happening in the community I am part of

At a recent conference in Sydney, wandering through the various exhibitor stands, I met a couple of Editors and while we chatted I admired their four colour books on Australia flora and fauna (and wondered how on earth do they afford to print them) – and I hear they’ve got a great manager who came over from Oxford, JM is his name.  So, it seems I had come full circle.

I wrote, and tentatively asked if he remembered me, (wonder of wonders – yes) and when I look him up 15 years later, he is the same – a brain the size of a planet with a wry sense of humour, and I am still in awe of him.  And we begin to talk about our journey in Publishing, and onto new developments, open source content, dissemination of information, and I introduce him to my new community including my twitter friends and they respond.  A new era, for both of us.
Now it is time to move on.  My love of publishing is still the same and I am taking a peek round the corner to see what will happen next.

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Self-Publish Or Go With A Big Publisher

Whereas a few years ago self-publishing may have been viewed as a less credible form of publishing it is now much more accepted as an alternate route, especially with the rise of companies facilitating self-publishing (see Mashables 6 ways to publish your own book)

The points made in a video interview with authors Tim Ferriss and Ramit Sethi are true in my experience

If you already have a large audience who follow you and like your work then self-publish

Why would you want to give most of your royalties away to a Publisher who will be reaching the same audience that you can reach.

Previously Publishing Houses facilitated the publishing process – instructing typesetters and printers and also carried the costs of  book production, printing, warehousing, and shipping.

Today, the publishing process is much easier – whether publishing on the web or in book form and costs are no longer prohibitive. Where good Publishers can come into their own is in distribution with automated systems for alerting their international offices when new books come out which are then listed in local promotional material.

I have seen many instances of successful self-publishing with authors who are experts and have a large audience – but they really are viewed as experts, giving presentations at conferences, being quoted in the press, leading journals, giving radio interviews etc.

On the flip side the media may be more likely to give you attention if you have published with a mainstream Publisher as they will assume that a process of review and quality control has been undertaken – and Publishers are still valued here although how long this will last as a ‘measuring stick’ remains to be seen as products and information are being reviewed more openly on the web.

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Six Projects Changing Publishing For The Better – Michael Tamblyn

Michael Tamblyn, CEO of BookNet Canada, a not-for-profit organisation dedicated to innovation in the Canadian book industry describes 6 initiatives that could make things better for publishers and those with an interest in the future of the book.  A humorous and insightful presentation, including the impact of the likes of Kindle to the Plastic Logic Reader.

Phrases that stood out for me:

  • Many people stay in publishing having developed a high degree of skill but with specialization can come resistance to change
  • We need creative technologists to build things
  • A creative idea can often be met with: “We’re really excited about your new idea, all we need is:
    a full specification
    a fully developed test plan
    a testing model
    and if you’re not sucessful you’re fired”
  • When was the last time you saw (beta) on a publishers website
  • Encourage experimentation
  • Let generalists in – bring people from different backgrounds
  • Place a lot of little bets and place them quickly
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New Free Content Business Models 001

Changes to the way content is sourced and paid for has led me to search for new startups and business models, some of which I will list over the next few weeks.

Connexions

Connexions allows educational materials to be organized in small modules that can that can be be linked and arranged in different ways according to how the user wants to learn.  They currently have over 9000 modules woven into almost 500 collections. All content is free to use under the Creative Commons ‘attribution’ license.

Collaboration is encouraged – creators of new content are listed as authors, who can assign others to help maintain the content, work groups can be created to look over each others content, changes can be suggested.  If a user wants to take the content in a different direction they can change the original work and derive a new module (while still recognizing the work of the orginal author).
Their business model:  Connexions is supported by money from foundations, people, and companies and is a registered trademark of Rice University – it’s a great way to advertise your University and encourage students to attend your courses.

Maketextbooksaffordable

A site for open-access textbooks — free online or printed for a low cost. The content of open textbooks is licensed to allow anyone to use, download, customize, or print.  The site is run by a coalition of students who are campaigning for free online textbooks – they declare their intent to:

•    Seek and consider open textbooks and other open educational resources when choosing course materials.
•    Give preference to a low or no cost educational resource such as an open textbook over an expensive, commercial textbook if it best fits the needs of a class.
•    Encourage institutions to develop support for the use of open textbooks and other open educational resources.

Free.Ed Net

Free.Ed.Net has been providing free courses and education resources since 1997 and have now ventured into the learning world of Second Life.  The courses cover vocational and academic subjects which students can take at their own pace and use it to supplement their other learning. The site is developed and maintained by David L Heiseman, Sweethaven Publishing Services and makes money from ads and donations.

FlatWorldKnowledge

What is impressive here is that learning really is in the context of social learning.  Their books are also free online, users can buy audio books, chapters, self-print options all for under $30. Books are open for instructors to modify for their own courses, and authors are paid royalties from the money earned.  Books become the hub of a social learning network where students learn from the book and each other. Students can earn money if their study aids are good by uploading them into the ‘market place’ and naming their price per download.  FlatWorld books has just received funding of USD 8M

Nixty

Nixty are relatively new players but their site looks great.  They are creating a global learning environment, providing educators and colleges free tools and students teaching themselves with open free education in a community.

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SXSW – Publishers Nothing To Say

Medialoper published an excellent article written by Kirk Biglione “Traditional Publishers Crash (and Burn at) SXSW

It has made me so cross I have changed my blog theme to Red for the duration until I simmer down. Kirk is right in everything he writes – what a wasted opportunity.

To the panel: Well done for displaying your profound love of books. Right. We love books. Yes we’ve got that. We all do. Even those of us who don’t love books. Now what? There is so much to talk about, so many new things going on and you had a roomful of people who were there and had something to say — maybe because of the very fact they do love books. Must this industry persist in bemoaning its state and navel gazing.

Here’s how the session was advertised

It’s about how participatory culture and the online world interact with good olde book publishing…. Audience members are invited to speak up about what they think book publishers could/should be doing to better provide relevant information and content to blogs, websites, and online communities. Come tell old media what you want and how you want it.

Thankfully there were people on twitter covering the sessions — a phrase which I presume came from the panel kept reoccurring in the twitter stream “Publishing has never been in my lifetime in such a powerless state as it is now.”

Rubbish. There is so much opportunity at the moment we’re swimming in it.

Yes, I agree. Completely unfair of me to judge. I wasn’t there. Still doesn’t take away from the fact that I’m Cross.

Please can I have an invite to the panel next time.

Postscript 20th March: check out Linda Moore’s post “New Think For Old Publishing” on this subject

Blog design at the time of writing: Red, two column, Nikynik Red theme

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