Heidi Allen Digital Strategy » Publishing

RIP Independent Journalism Murdoch versus Australia’s Richest Person Gina Reinhardt

Heidi Allen — Thu, 02 Feb 2012 02:38:34 +0000

The world of newspapers seems to have gone full circle. They have always had the power to topple governments, or at least sway public opinion. This is the story of Murdoch versus Australia's Richest Person Gina Reinhardt. Quite possibly the richest woman in the world.

Can you monetise social media in publishing

Heidi Allen — Mon, 19 Dec 2011 20:33:35 +0000

How do you generate revenue from Social Media? This is part of a presentation given at Magazine week to an audience rapidly gaining experience in digital publishing.

The Oxford Comma

Heidi Allen — Mon, 28 Nov 2011 02:16:21 +0000

There is some debate as to the necessity of the oxford comma in writing. This comma happens just before ‘and’ in a list of words: There were apples, oranges, and bananas (the last comma is the oxford comma). I for one am a fan. Some, however, would hotly contest its presence. Vampire Weekend are very clear on their preference:

Dont go!

Heidi Allen — Fri, 08 Jul 2011 00:20:48 +0000

Tweetdo_sud_thumb("http://","Dont go!") A yen for a rummage in a bookstore and I stumbled upon a sorry tale. Borders bookshop nearly stripped bare, even the fixtures are for sale. Overheard was a couple walking down the empty aisles ‘It’s SO SAD’. The days of rummaging through bookshelves and sitting in a coffee house with your new [...]

Scholarometer and author citations

Heidi Allen — Sun, 27 Mar 2011 20:00:54 +0000

Tweetdo_sud_thumb("http://","Scholarometer and author citations") Scholarometer is a social tool to facilitate citation analysis and help evaluate the impact of an author’s publications. So I’m giving it a whirl. www.youtube.com/watch?v=_Oh9dDopy_w According to James, a man in the know, there are three main ways author citations can be found: web of science google scholar scopus Each gives [...]

Margaret Atwood on The Publishing Pie: An Author’s View

Heidi Allen — Thu, 24 Feb 2011 20:30:30 +0000

Tweetdo_sud_thumb("http://","Margaret Atwood on The Publishing Pie: An Author’s View") Insightful witty comments on the state of publishing today from an author’s point of view, and also correctly addressing the problems as well as solution – the ideal publishing relationship today. and for the record, Margaret Atwood has 2 ebook readers and reads ebooks…. www.youtube.com/watch?v=-6iMBf6Ddjk

The NEJM does it again. Sort of.

Heidi Allen — Sun, 02 Jan 2011 00:53:26 +0000

Tweetdo_sud_thumb("http://","The NEJM does it again. Sort of.") A twitter conversation as to merits of using social media for high value journals took place recently. High value as in top medical journals in the world, such as the New England Journal of Medicine, NEJM. I have no idea of their subscription rate, but would venture a [...]

Lighting the touchpaper

Heidi Allen — Wed, 13 Oct 2010 21:30:28 +0000

Social media is a lot of work especially for a small business with limited resources. This is the experience of a business owner and author, after lighting the touch paper and starting to use social media.

Working in the Cloud, by Google

Heidi Allen — Thu, 19 Aug 2010 21:39:25 +0000

Tweetdo_sud_thumb("http://","Working in the Cloud, by Google") Simon Capel is Google’s Enterprise Sales Manager for Australia and New Zealand and is a man with a vision – for people to work in the cloud. What does that mean? Work anywhere, using any computer, securely access what you need and collaborate in real time. Why is this [...]

Now What – The iPad, the TEGA tablet, does it change things

Heidi Allen — Sat, 08 May 2010 05:06:51 +0000

Tweetdo_sud_thumb("http://","Now What – The iPad, the TEGA tablet, does it change things") CNN: ‘If you want to buy a consumer-friendly tablet computer today and you don’t want to purchase Apple’s iPad, you’re pretty much out of luck. The iPad currently has no real competitors, and the touch-screen computer is so far ahead of the market [...]