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><channel><title>Heidi Allen Digital Strategy &#187; Digital Strategy</title> <atom:link href="http://heidiallen.id.au/topics/digital-strategy-social-media/feed/" rel="self" type="application/rss+xml" /><link>http://heidiallen.id.au</link> <description>New Media in Health and Publishing</description> <lastBuildDate>Thu, 02 Feb 2012 03:18:29 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.2.1</generator> <atom:link rel="hub" href="http://pubsubhubbub.appspot.com"/><atom:link rel="hub" href="http://superfeedr.com/hubbub"/> <item><title>Can you monetise social media in publishing</title><link>http://heidiallen.id.au/2011/12/can-you-monetise-social-media-in-publishing/</link> <comments>http://heidiallen.id.au/2011/12/can-you-monetise-social-media-in-publishing/#comments</comments> <pubDate>Mon, 19 Dec 2011 20:33:35 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Publishing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Technology]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4378</guid> <description><![CDATA[How do you generate revenue from Social Media?  This is part of a presentation given at Magazine week to an audience rapidly gaining experience in digital publishing.]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/12/can-you-monetise-social-media-in-publishing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Slideshare now offers free webmeetings</title><link>http://heidiallen.id.au/2011/12/slideshare-free-webmeetings-zipcas/</link> <comments>http://heidiallen.id.au/2011/12/slideshare-free-webmeetings-zipcas/#comments</comments> <pubDate>Sun, 11 Dec 2011 20:02:11 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Education]]></category> <category><![CDATA[eLearning]]></category> <category><![CDATA[How To]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4362</guid> <description><![CDATA[Slideshare are now offering a free facility to hold webinars, or web meetings. It's free and allows synchronous slide advancing plus chat plus video (or audio).
For additional features (no ads, private, password protected meetings) there is a paid version.  Zipcast = slides + chat + video. Here is  their demo...]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/12/slideshare-free-webmeetings-zipcas/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>A new way to manage all those journal articles</title><link>http://heidiallen.id.au/2011/12/papers-managing-journal-articles/</link> <comments>http://heidiallen.id.au/2011/12/papers-managing-journal-articles/#comments</comments> <pubDate>Sun, 04 Dec 2011 20:00:52 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[How To]]></category> <category><![CDATA[Research 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4355</guid> <description><![CDATA[I share an office with James. It was James who alerted me to a fantastic piece of software that even I can understand. Drag the pdf of a paper into papers - it files, sorts, retrieves them with ease. I love it.]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/12/papers-managing-journal-articles/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google+ is now available for business websites</title><link>http://heidiallen.id.au/2011/11/google-is-now-available-for-business-websites/</link> <comments>http://heidiallen.id.au/2011/11/google-is-now-available-for-business-websites/#comments</comments> <pubDate>Tue, 08 Nov 2011 00:19:13 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Google+]]></category> <category><![CDATA[Professional Networking]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4323</guid> <description><![CDATA[Although Google Buzz is being phased out (and merged with Google+) businesses can now add themselves to Google+ ]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/11/google-is-now-available-for-business-websites/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>New analytics platform &#8211; deep diving into twitter</title><link>http://heidiallen.id.au/2011/10/new-analytics-platform-deep-diving-into-twitter/</link> <comments>http://heidiallen.id.au/2011/10/new-analytics-platform-deep-diving-into-twitter/#comments</comments> <pubDate>Wed, 12 Oct 2011 20:00:22 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4309</guid> <description><![CDATA[With over 55 billion tweets sitting in their database and more being added in real time, twitter provides a lot of data mining opportunities - both for brands and for research. If you are at all interested in analytics this new offering from PeopleBrowsr is worth having a look at.]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/10/new-analytics-platform-deep-diving-into-twitter/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>5 Easy Steps to Creating a Facebook Page</title><link>http://heidiallen.id.au/2011/10/create-a-facebook-page-five-easy-steps/</link> <comments>http://heidiallen.id.au/2011/10/create-a-facebook-page-five-easy-steps/#comments</comments> <pubDate>Sun, 09 Oct 2011 19:30:27 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[How To]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4302</guid> <description><![CDATA[More great resources from Hubspot. This time a five minute video on how to create a facebook page. Not only that - but once you have created the page, Hubspot gives you an idea of what and how to post AND how to measure what you are doing.]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/10/create-a-facebook-page-five-easy-steps/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Online Community Manager &#8211; Jack of all Trades</title><link>http://heidiallen.id.au/2011/10/online-community-manager-jack-of-all-trades/</link> <comments>http://heidiallen.id.au/2011/10/online-community-manager-jack-of-all-trades/#comments</comments> <pubDate>Thu, 06 Oct 2011 06:20:55 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4296</guid> <description><![CDATA[Tweetdo_sud_thumb("http://cdns.heidiallen.id.au/wp-content/uploads/Online-Community-Manager.jpg","Online Community Manager &#8211; Jack of all Trades") Sound familiar?  You need to have software know-how.  Learning a bit of html doesn&#8217;t go amiss, plan content, network, attend trade events, learn new platforms, recruit and train, publish and join the conversation&#8230; At some point, surely, these roles will more become defined &#8211; but until then, [...]]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/10/online-community-manager-jack-of-all-trades/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>8 Google Tools by Hubspot</title><link>http://heidiallen.id.au/2011/09/8-google-tools-by-hubspot/</link> <comments>http://heidiallen.id.au/2011/09/8-google-tools-by-hubspot/#comments</comments> <pubDate>Tue, 27 Sep 2011 05:21:37 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Tools]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4276</guid> <description><![CDATA[Tweetdo_sud_thumb("http://","8 Google Tools by Hubspot") If you want an overview of some of the things that Google offers, Hubspot have an excellent ebook.  If you don&#8217;t know about Hubspot &#8211; they are offer a ton of  free Hubspot resources and clear explanations on business use of social media as well as software.  Below is one [...]]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/09/8-google-tools-by-hubspot/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to start a blog</title><link>http://heidiallen.id.au/2011/09/how-to-start-a-blog/</link> <comments>http://heidiallen.id.au/2011/09/how-to-start-a-blog/#comments</comments> <pubDate>Mon, 19 Sep 2011 22:00:49 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Basics Series]]></category> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[How To]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4259</guid> <description><![CDATA[How to start a blog using google blogger.]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/09/how-to-start-a-blog/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Learning from the Experts: Reaching Social Business Maturity</title><link>http://heidiallen.id.au/2011/09/social-business-maturity-altimeter/</link> <comments>http://heidiallen.id.au/2011/09/social-business-maturity-altimeter/#comments</comments> <pubDate>Thu, 15 Sep 2011 03:47:16 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Digital Strategy Series]]></category> <category><![CDATA[New Business Models]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4243</guid> <description><![CDATA[Did you know that the average corporate social business program is only three years old?– some companies are already defining best practices. Alitmeter have produced a superb report on how to prepare for social business. It's free. It's very good.]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/09/social-business-maturity-altimeter/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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