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><channel><title>Heidi Allen Digital Strategy &#187; Digital Strategy</title> <atom:link href="http://heidiallen.id.au/topics/digital-strategy-social-media/feed/" rel="self" type="application/rss+xml" /><link>http://heidiallen.id.au</link> <description>New Media in Health and Publishing</description> <lastBuildDate>Mon, 21 May 2012 01:39:27 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.2.1</generator> <atom:link rel="hub" href="http://pubsubhubbub.appspot.com"/><atom:link rel="hub" href="http://superfeedr.com/hubbub"/> <item><title>Essentials of Social Media in Health</title><link>http://heidiallen.id.au/2012/04/essentials-of-social-media-in-health-essentials-of-em/</link> <comments>http://heidiallen.id.au/2012/04/essentials-of-social-media-in-health-essentials-of-em/#comments</comments> <pubDate>Wed, 04 Apr 2012 06:53:59 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Professional Networking]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Medicine]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4449</guid> <description><![CDATA[Highly recommended (and very condensed) a talk by the one and only Mike Cadogan (LifeInTheFastLane @sandnsurf). In 5 minutes Mike shows us how to manage your digital footprint. In other words taking charge of what people find out about you in a google search. Don't let anyone take over your digital identity.]]></description> <wfw:commentRss>http://heidiallen.id.au/2012/04/essentials-of-social-media-in-health-essentials-of-em/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How does a 58 year old view the world</title><link>http://heidiallen.id.au/2012/03/how-does-a-58-year-old-view-the-world/</link> <comments>http://heidiallen.id.au/2012/03/how-does-a-58-year-old-view-the-world/#comments</comments> <pubDate>Thu, 29 Mar 2012 02:48:13 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Research 2.0]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4445</guid> <description><![CDATA[Thinking about members of my family, and friends, who are in their 50's and 60's doing battle (which is how they would view it) with the latest technology,  the questions asked are often about learning to do simple things like email, using search engines, what a blog is (and what is the difference between that and a website?). This is interesting research from the American Life project run by PEW. For those, like my folks, who are figuring out what the internet is, a smart phone (like an iPhone) would help them as they can be very user friendly.  Instead, they are often too intimidated to try it out]]></description> <wfw:commentRss>http://heidiallen.id.au/2012/03/how-does-a-58-year-old-view-the-world/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>New research plus twitter. Does it make a difference in the clinic.</title><link>http://heidiallen.id.au/2012/03/research-shared-on-twitter-does-it-make-a-difference-in-the-clinic/</link> <comments>http://heidiallen.id.au/2012/03/research-shared-on-twitter-does-it-make-a-difference-in-the-clinic/#comments</comments> <pubDate>Wed, 21 Mar 2012 22:41:27 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Research 2.0]]></category> <category><![CDATA[Web 2.0]]></category> <category><![CDATA[Web metrics for health]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4430</guid> <description><![CDATA[The tricky question of how we measure, properly measure, the impact in the clinic of disseminating research using social media has come up time and time again and as yet we have found no answer. A recent article in the Journal of Medical Internet Research looked at whether it is feasible to measure public attention to new research]]></description> <wfw:commentRss>http://heidiallen.id.au/2012/03/research-shared-on-twitter-does-it-make-a-difference-in-the-clinic/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The 2012 state of inbound marketing</title><link>http://heidiallen.id.au/2012/03/return-on-investment-using-social-media-201/</link> <comments>http://heidiallen.id.au/2012/03/return-on-investment-using-social-media-201/#comments</comments> <pubDate>Mon, 12 Mar 2012 02:00:37 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Digital Strategy Series]]></category> <category><![CDATA[New Business Models]]></category> <category><![CDATA[Professional Networking]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4422</guid> <description><![CDATA[Every year more and more businesses turn to social media to get their message out, many are not sure on the return that they are getting or the effectiveness of their strategy.  Hubspot publish a yearly report on the cost effectiveness of some of these methods.
]]></description> <wfw:commentRss>http://heidiallen.id.au/2012/03/return-on-investment-using-social-media-201/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Starting out with a new website. What next.</title><link>http://heidiallen.id.au/2012/02/new-website-marketing/</link> <comments>http://heidiallen.id.au/2012/02/new-website-marketing/#comments</comments> <pubDate>Sun, 12 Feb 2012 20:00:15 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Digital Strategy Series]]></category> <category><![CDATA[Professional Networking]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4409</guid> <description><![CDATA[You are just starting out.  Brand new website.  Brand new product but... visitors to the website are low.  Social media followers grow at an infinitesimal slow pace, and you wonder if you are doing it right. ]]></description> <wfw:commentRss>http://heidiallen.id.au/2012/02/new-website-marketing/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>The digital you after you die</title><link>http://heidiallen.id.au/2012/02/the-digital-you-after-you-die/</link> <comments>http://heidiallen.id.au/2012/02/the-digital-you-after-you-die/#comments</comments> <pubDate>Tue, 07 Feb 2012 19:53:46 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Education]]></category> <category><![CDATA[Professional Networking]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4402</guid> <description><![CDATA[Tweetdo_sud_thumb("http://","The digital you after you die") According to CBC news last year Allfacebook.com estimates three Facebook account users will die every minute. That’s 1.78 million people in 2011 with accounts in limbo. Adam Ostrow (editor-in-chief of Mashable) gives a 5 minute talk at TED: Many of us have a social media presence &#8212; a virtual [...]]]></description> <wfw:commentRss>http://heidiallen.id.au/2012/02/the-digital-you-after-you-die/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Which font to use for what</title><link>http://heidiallen.id.au/2012/02/typeface-flowchart/</link> <comments>http://heidiallen.id.au/2012/02/typeface-flowchart/#comments</comments> <pubDate>Sun, 05 Feb 2012 23:39:17 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[How To]]></category> <category><![CDATA[Publishing]]></category> <category><![CDATA[Technology]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4396</guid> <description><![CDATA[So You Need a Typeface is a flowcart by Julian Hansen to help you choose the right typeface for the project you are working on.]]></description> <wfw:commentRss>http://heidiallen.id.au/2012/02/typeface-flowchart/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Can you monetise social media in publishing</title><link>http://heidiallen.id.au/2011/12/can-you-monetise-social-media-in-publishing/</link> <comments>http://heidiallen.id.au/2011/12/can-you-monetise-social-media-in-publishing/#comments</comments> <pubDate>Mon, 19 Dec 2011 20:33:35 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Publishing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Technology]]></category> <category><![CDATA[Web 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4378</guid> <description><![CDATA[How do you generate revenue from Social Media?  This is part of a presentation given at Magazine week to an audience rapidly gaining experience in digital publishing.]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/12/can-you-monetise-social-media-in-publishing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Slideshare now offers free webmeetings</title><link>http://heidiallen.id.au/2011/12/slideshare-free-webmeetings-zipcas/</link> <comments>http://heidiallen.id.au/2011/12/slideshare-free-webmeetings-zipcas/#comments</comments> <pubDate>Sun, 11 Dec 2011 20:02:11 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[Digital Strategy]]></category> <category><![CDATA[Education]]></category> <category><![CDATA[eLearning]]></category> <category><![CDATA[How To]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4362</guid> <description><![CDATA[Slideshare are now offering a free facility to hold webinars, or web meetings. It's free and allows synchronous slide advancing plus chat plus video (or audio).
For additional features (no ads, private, password protected meetings) there is a paid version.  Zipcast = slides + chat + video. Here is  their demo...]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/12/slideshare-free-webmeetings-zipcas/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>A new way to manage all those journal articles</title><link>http://heidiallen.id.au/2011/12/papers-managing-journal-articles/</link> <comments>http://heidiallen.id.au/2011/12/papers-managing-journal-articles/#comments</comments> <pubDate>Sun, 04 Dec 2011 20:00:52 +0000</pubDate> <dc:creator>Heidi Allen</dc:creator> <category><![CDATA[How To]]></category> <category><![CDATA[Research 2.0]]></category><guid
isPermaLink="false">http://heidiallen.id.au/?p=4355</guid> <description><![CDATA[I share an office with James. It was James who alerted me to a fantastic piece of software that even I can understand. Drag the pdf of a paper into papers - it files, sorts, retrieves them with ease. I love it.]]></description> <wfw:commentRss>http://heidiallen.id.au/2011/12/papers-managing-journal-articles/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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