<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Heidi Allen Digital Strategy &#187; Digital Strategy Series</title>
	<atom:link href="http://heidiallen.id.au/topics/digital-strategy-series/feed/" rel="self" type="application/rss+xml" />
	<link>http://heidiallen.id.au</link>
	<description>New Media in Health and Publishing</description>
	<lastBuildDate>Fri, 30 Jul 2010 06:01:46 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<atom:link rel="hub" href="http://pubsubhubbub.appspot.com"/><atom:link rel="hub" href="http://superfeedr.com/hubbub"/>		<item>
		<title>Developing a Digital Strategy 19 &#8211; how to get your picture on comments</title>
		<link>http://heidiallen.id.au/how-to-get-an-avatar/</link>
		<comments>http://heidiallen.id.au/how-to-get-an-avatar/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 23:00:04 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Basics Series]]></category>
		<category><![CDATA[Digital Strategy Series]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[gravatar]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[profile picture]]></category>

		<guid isPermaLink="false">http://heidiallen.id.au/?p=1940</guid>
		<description><![CDATA[How do you get your picture or avatar to come up automatically when you comment on a blog or another social media site? Getting an avatar, here's how you do it.
]]></description>
		<wfw:commentRss>http://heidiallen.id.au/how-to-get-an-avatar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Developing a Digital Strategy 018 &#8211; how to manage personal and professional accounts and stay sane</title>
		<link>http://heidiallen.id.au/developing-a-digital-strategy-018-how-to-manage-personal-and-professional-accounts-and-stay-sane/</link>
		<comments>http://heidiallen.id.au/developing-a-digital-strategy-018-how-to-manage-personal-and-professional-accounts-and-stay-sane/#comments</comments>
		<pubDate>Tue, 25 May 2010 06:00:32 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Strategy Series]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Time Management]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[broswer]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[internet strategy]]></category>
		<category><![CDATA[multiple accounts]]></category>
		<category><![CDATA[multiple profiles]]></category>
		<category><![CDATA[professional social media]]></category>

		<guid isPermaLink="false">http://heidiallen.id.au/?p=1936</guid>
		<description><![CDATA[

You may have different personal and professional social media accounts within one application (like a private facebook page and a professional one, or two YouTube accounts) &#8211; as someone emailed me recently,
&#8230;there are many interfaces and how to manage them all? This can be a very resource hungry experience without a good process
It get&#8217;s difficult if [...]]]></description>
		<wfw:commentRss>http://heidiallen.id.au/developing-a-digital-strategy-018-how-to-manage-personal-and-professional-accounts-and-stay-sane/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Developing a Digital Strategy 017 &#8211; Personal versus Professional Identity Online</title>
		<link>http://heidiallen.id.au/developing-a-digital-strategy-017-personal-versus-professional-identity-online/</link>
		<comments>http://heidiallen.id.au/developing-a-digital-strategy-017-personal-versus-professional-identity-online/#comments</comments>
		<pubDate>Tue, 11 May 2010 00:02:08 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Digital Strategy Series]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[online identity]]></category>
		<category><![CDATA[professional social media]]></category>

		<guid isPermaLink="false">http://heidiallen.id.au/?p=1885</guid>
		<description><![CDATA[

Do you go online for your company or for yourself?  Do you keep them separate or are they the same thing? Your personal identity and your professional identity are different things although they may appear to be the same.
For example: you may be a manual therapist with your own practice and also interested in health [...]]]></description>
		<wfw:commentRss>http://heidiallen.id.au/developing-a-digital-strategy-017-personal-versus-professional-identity-online/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Developing a Digital Strategy 016 – Basic Social Media SEO</title>
		<link>http://heidiallen.id.au/digital-strategy-basic-social-media-seo/</link>
		<comments>http://heidiallen.id.au/digital-strategy-basic-social-media-seo/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 09:05:17 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Strategy Series]]></category>
		<category><![CDATA[New Business Models]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web metrics]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[google webmaster]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media SEO]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=951</guid>
		<description><![CDATA[To be found online, search engines like Google need to be able to find you, look at your content and make you visible.  The more visible your content to search engines, the easier you will be found,  This is called search engine optimisation, or SEO.  To optimise your content there are some basic things to do when you are starting out.]]></description>
		<wfw:commentRss>http://heidiallen.id.au/digital-strategy-basic-social-media-seo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Developing a Digital Strategy 015 &#8211; applications of social media in health and research</title>
		<link>http://heidiallen.id.au/developing-a-digital-strategy-015-applications-of-social-media-in-health-and-research/</link>
		<comments>http://heidiallen.id.au/developing-a-digital-strategy-015-applications-of-social-media-in-health-and-research/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 15:31:54 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Digital Strategy Series]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[professional social media]]></category>

		<guid isPermaLink="false">http://heidiallen.id.au/?p=1853</guid>
		<description><![CDATA[

A first &#8211; the conference recently attended (Noi2010) is the first I have been to that had a social media in health workshop.  The audience was in the main experienced clinicians who were trying to make sense of what was happening online irrespective of whether they had a website and were also curious to see [...]]]></description>
		<wfw:commentRss>http://heidiallen.id.au/developing-a-digital-strategy-015-applications-of-social-media-in-health-and-research/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Developing a Digital Strategy 014 &#8211; Dividing social media into groups and getting started</title>
		<link>http://heidiallen.id.au/developing-digital-strategy-01-dividing-social-media-into-groups-getting-started/</link>
		<comments>http://heidiallen.id.au/developing-digital-strategy-01-dividing-social-media-into-groups-getting-started/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 22:00:10 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Strategy Series]]></category>
		<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[professional social media]]></category>

		<guid isPermaLink="false">http://heidiallen.id.au/?p=1820</guid>
		<description><![CDATA[

As a Professional looking at the plethora of Social media sites available with only limited amount of time during the day where do you start?  I have tried to simplify this process with Healthcare Professionals in mind, but the principles apply in other areas. These are the steps, with examples, the main thing is &#8211; [...]]]></description>
		<wfw:commentRss>http://heidiallen.id.au/developing-digital-strategy-01-dividing-social-media-into-groups-getting-started/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Developing a Digital Strategy 013 &#8211; Social Media Measuring Tools</title>
		<link>http://heidiallen.id.au/developing-a-digital-strategy-013-social-media-measuring-tools/</link>
		<comments>http://heidiallen.id.au/developing-a-digital-strategy-013-social-media-measuring-tools/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 04:43:32 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Strategy Series]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web metrics]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[hubspot]]></category>
		<category><![CDATA[professional social media]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[stats]]></category>
		<category><![CDATA[website grader]]></category>
		<category><![CDATA[website worth]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=1429</guid>
		<description><![CDATA[

Search engines like Google are noting our connections and friendships online, not just our content.  If you want to be found it is worth investing in your online connections.
Tools to measure what you are doing online for your blog, twitter and facebook
Measuring a Blog or Website
Website grader from Hubspot
I would recommend this tool &#8211; not [...]]]></description>
		<wfw:commentRss>http://heidiallen.id.au/developing-a-digital-strategy-013-social-media-measuring-tools/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Developing a Digital strategy 012 – Professional Social Media and which Sites to Join</title>
		<link>http://heidiallen.id.au/developing-a-digital-strategy-012-integrating-social-media-sites-linkedin/</link>
		<comments>http://heidiallen.id.au/developing-a-digital-strategy-012-integrating-social-media-sites-linkedin/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 01:31:36 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Strategy Series]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[professional social media]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=1219</guid>
		<description><![CDATA[

Now that you have done the first steps of connecting online &#8211; you have your information stream (RSS feed, Feedly) and ability to post and connect information (twitter) what&#8217;s next? How do you get your site noticed?
Problogger on the &#8216;Myth of Great Content&#8217; Marketing Itself&#8216;:

&#8216;Great content will market itself&#8217;
&#8216;Write it and they will come&#8217;
&#8216;Quality Content [...]]]></description>
		<wfw:commentRss>http://heidiallen.id.au/developing-a-digital-strategy-012-integrating-social-media-sites-linkedin/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Developing a Digital Strategy 011 &#8211; Practicalities, tweeting from multiple accounts</title>
		<link>http://heidiallen.id.au/developing-a-digital-strategy-011-practicalities-tweeting-from-multiple-accounts/</link>
		<comments>http://heidiallen.id.au/developing-a-digital-strategy-011-practicalities-tweeting-from-multiple-accounts/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 02:39:17 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Digital Strategy Series]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[brizzly]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[people browsr]]></category>
		<category><![CDATA[professional social media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[tweetdeck]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=1299</guid>
		<description><![CDATA[

Tweeting from different twitter accounts is a complex business, not least because it can easy to post a tweet from the wrong account. Here&#8217;s how I do it:
My main &#8216;me&#8217; account is @dreamingspires (focussed on health, publishing and social media in the main), and I have a neuroscience twitter account of @bodyinmind which is focussed on&#8230; [...]]]></description>
		<wfw:commentRss>http://heidiallen.id.au/developing-a-digital-strategy-011-practicalities-tweeting-from-multiple-accounts/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Developing a Digital Strategy 010 – 6 Questions to ask a Social Media Expert before employing them</title>
		<link>http://heidiallen.id.au/developing-a-digital-strategy-6-questions-to-ask-a-social-media-expert-before-employing-them/</link>
		<comments>http://heidiallen.id.au/developing-a-digital-strategy-6-questions-to-ask-a-social-media-expert-before-employing-them/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 11:03:16 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Strategy Series]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[professional social media]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=955</guid>
		<description><![CDATA[

How do you chose a social media expert (dreadful phrase) from the gazillion stalking the interweb and how do you see past the smoke and mirrors and know if they can deliver? Here are some practical questions and tips.
1. What is your social media track record? How long have you being doing it?
Checking someone’s social media track record [...]]]></description>
		<wfw:commentRss>http://heidiallen.id.au/developing-a-digital-strategy-6-questions-to-ask-a-social-media-expert-before-employing-them/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>
