Heidi Allen Digital Strategy » Digital Strategy Series

The 2012 state of inbound marketing

Heidi Allen — Mon, 12 Mar 2012 02:00:37 +0000

Every year more and more businesses turn to social media to get their message out, many are not sure on the return that they are getting or the effectiveness of their strategy. Hubspot publish a yearly report on the cost effectiveness of some of these methods.

Starting out with a new website. What next.

Heidi Allen — Sun, 12 Feb 2012 20:00:15 +0000

You are just starting out. Brand new website. Brand new product but... visitors to the website are low. Social media followers grow at an infinitesimal slow pace, and you wonder if you are doing it right.

Learning from the Experts: Reaching Social Business Maturity

Heidi Allen — Thu, 15 Sep 2011 03:47:16 +0000

Did you know that the average corporate social business program is only three years old?– some companies are already defining best practices. Alitmeter have produced a superb report on how to prepare for social business. It's free. It's very good.

How do I become a Social Media Strategist

Heidi Allen — Wed, 06 Jul 2011 03:48:53 +0000

Tweetdo_sud_thumb("http://","How do I become a Social Media Strategist") For Employers and potential Social Strategists these latest posts from Jeremiah Owyang are very important. Having been asked many times recently whether I know anyone who would be good for a role as a digital strategist, how to interview, what to look for, and also vice versa [...]

Putting together social media policy

Heidi Allen — Mon, 09 May 2011 02:44:39 +0000

Tweetdo_sud_thumb("http://","Putting together social media policy") Vivienne Storey (@mysocialpolicy) is General Manager for BlandsLaw, a legal firm specialising in social media risk management in the workplace. She spoke on the legal aspects of a good social media policy in the workplace at a recent social media for women event. Here is what she had to say: [...]

The Science of Social Media and Blogging

Heidi Allen — Wed, 15 Dec 2010 21:09:50 +0000

Tweetdo_sud_thumb("http://","The Science of Social Media and Blogging") The Science of Blogging Dan Zarrella from HubSpot has put together a stonking presentation on the Science of Blogging. Some of the nuggets People want to read your unique point of view Talk as yourself not about yourself Stay away from overly technical jargon Users comment when there [...]

A Word to the Wise

Heidi Allen — Mon, 18 Oct 2010 20:26:36 +0000

Lessons learned from some public failures in social media. What not to do and things to consider when starting out.

Lighting the touchpaper

Heidi Allen — Wed, 13 Oct 2010 21:30:28 +0000

Social media is a lot of work especially for a small business with limited resources. This is the experience of a business owner and author, after lighting the touch paper and starting to use social media.

Organized Tree Hugging

Heidi Allen — Thu, 07 Oct 2010 20:00:49 +0000

Crisis communications is not necessarily about fixing the problem but putting forward the human face of a company and letting people know they have been heard. Addressing an issue will go a long way to building trust.

Developing a Digital Strategy 19 – how to get your picture on comments

Heidi Allen — Mon, 12 Jul 2010 23:00:04 +0000

How do you get your picture or avatar to come up automatically when you comment on a blog or another social media site? Getting an avatar, here's how you do it.