Heidi Allen Digital Strategy

Sound familiar?  You need to have software know-how.  Learning a bit of html doesn’t go amiss, plan content, network, attend trade events, learn new platforms, recruit and train, publish and join the conversation… At some point, surely, these roles will more become defined – but until then, ‘Jack of all Trades’ kind of fits….

How do people (myself included) find out local news?  I thought I was the only one in still ‘needing’ TV news of an evening to stay up todate but it seems not:

Pew’s infographic (2011) on how people find out about what is happening in their (US) neighbourhood found that local newspapers still scored the highest (25%).  Pew’s full report here
While local TV news remains the most popular source for local information in America, adults rely on it primarily for just three subjects—weather, breaking news and to a lesser extent traffic. And for all their problems, newspapers (both print and [...] Continue Reading…

If you want an overview of some of the things that Google offers, Hubspot have an excellent ebook.  If you don’t know about Hubspot – they are offer a ton of  free Hubspot resources and clear explanations on business use of social media as well as software.  Below is one such example.

Download (PDF, 1.89MB)

If you have thought about blogging and wondered where to start you might like to take a look at what Google has to offer in the form of blogger.

And if you are in the health profession you might also like to take a look at Dr Ves’ posts on how to write a medical blog.

Did you know that the average corporate social business program is only three years old? Some companies are already defining best practices. Alitmeter have produced a superb report on how to prepare for social business. It’s free. It’s very good.

Some points that I pulled out from it are here.  The full report is at the end.

Many companies are looking at using the latest social media technology, yet most have not prepared for the threat of social media crises, or the long-term effects on business. To become advanced in the use of social media as an organisation there are four [...] Continue Reading…

Last year I compared Australian and US hospital social networks based on data collected by Mike Cadogan – Life in the Fast Lane, and Ed Bennet – Found in Cache.  This is the state of play just over a year on.
Hospital social networks 2010

In just under a year, Australian Hospital YouTube accounts have risen from 1% to 8%, Facebook remains the same at 9%, Twitter has risen from 0 to 1%, and the number [...] Continue Reading…