Heidi Allen Digital Strategy

Specific social media statistics for different networks are difficult to find.  Gathering Web 2.0 metrics into one place for reference, to be updated as new statistics are published is the next task in hand. Here is an overview of where Australia is in terms of social media based on information gathered and analysed at the end of 2009.

Nielsen[1] reported that social networking on sites such as Facebook was a key driver in Australians uptake of social media and that close to three quarters of online Australians (73%) have looked at others’ profiles on social networks.  That’s three quarters of Australians [...] Continue Reading…

After evesdropping into the conversation Doctors were having about their use of social media, I came back to thoughts in a previous post on how a busy clinician would use social media – and speculated that there are two ways it can be used – in actual clinical practice and as an information source.  It’s all very well to theorise, but is it actually the case?

This from Vegard Ølstørn, a manual therapist in Norway:

I started blogging as a manual therapist in February 2010. I wanted to do this because of mainly three things. I thought that was a way [...] Continue Reading…

A short while ago, unless you were lucky enough to live near an expert or could afford to keep up with the literature, it was hard to access really good information easily or affordably.  Now, there is a plethora of quality material from specialists, clinicians, and users who make their knowledge and experience available in different formats.
Social medicine has a primary aim to provide quality information and education across a wide range of platforms to reach a global audience, to debate, argue, reason, and share with the final aim to improve clinical practice, health and health care.

It is a [...] Continue Reading…

Social Media has provided the opportunity to listen to conversation, and observe the musings of many professionals. In particular we are afforded the opportunity to listen in on the conversation between medical professionals. Some medical bloggers such as @Doctor_V have embraced the nuances of social media providing stimulating discourse on the ramifications of health technology, social/professional media, medical education and online debate. The resulting discussions are often vigorous, stimulating and entertaining.

I am evesdropping on their conversation, and pondering the different views. Here are some examples of conversational rhetoric:

This from a cardiologist, Dr Wes on Medicine to Social Media: Get Over Yourself. @DoctorWes provides [...] Continue Reading…

If you’re business minded and looking to incorporate social media, want some stats as to what is working, what’s ‘in’ at the moment, and some ideas on which direction to go in, this presentation by Kate Carruthers is a great place to start.

For more see Kate’s summary of a talk she gave at Parliament House, Canberra ‘The digital revolution is not going away’

Digital Marketing Bootcamp

View more presentations from Kate Carruthers.

YouTube’s new video editor looks simple and easy to use. It can be found in TestTube, which is a bit like Google Labs, where ideas are tested.  So, it’s in beta but looks great; without installing any software, it allows you to:

Combine multiple videos you’ve uploaded to create a new longer video
Trim the beginning and/or ending of your videos
Add soundtracks from our AudioSwap library of tens of thousands of songs
Create new videos without worrying about file formats and publish them to YouTube with one click — no upload necessary