Heidi Allen Digital Strategy

With over 55 billion tweets sitting in their database and more being added in real time, twitter provides a lot of data mining opportunities – both for brands and for research. If you are at all interested in analytics this new offering from PeopleBrowsr is worth having a look at:

Real time twitter search – over 3 years worth of data segmented by location, community, interests, gender, sentiment…..
Deeper diving with viral analytics platform
Engagement platform – allows searches (like tweetdeck) AND a separate column of charts based on the live search data being pulled
Generate raw data for export
Collect info in a [...] Continue Reading…

More great resources from Hubspot. This time a five minute video on how to create a facebook page. Not only that – but once you have created the page, Hubspot gives you an idea of what and how to post AND how to measure what you are doing.

Here are the 5 steps:
1. Choose a Classification
2. Complete Basic Information
3. Fill the Page
4. Take Advantage of Features
5. Play and Track
They also include a freebie ebook – How to use Facebook for business

Sound familiar?  You need to have software know-how.  Learning a bit of html doesn’t go amiss, plan content, network, attend trade events, learn new platforms, recruit and train, publish and join the conversation… At some point, surely, these roles will more become defined – but until then, ‘Jack of all Trades’ kind of fits….

How do people (myself included) find out local news?  I thought I was the only one in still ‘needing’ TV news of an evening to stay up todate but it seems not:

Pew’s infographic (2011) on how people find out about what is happening in their (US) neighbourhood found that local newspapers still scored the highest (25%).  Pew’s full report here
While local TV news remains the most popular source for local information in America, adults rely on it primarily for just three subjects—weather, breaking news and to a lesser extent traffic. And for all their problems, newspapers (both print and [...] Continue Reading…

If you want an overview of some of the things that Google offers, Hubspot have an excellent ebook.  If you don’t know about Hubspot – they are offer a ton of  free Hubspot resources and clear explanations on business use of social media as well as software.  Below is one such example.

Download (PDF, 1.89MB)