How to Develop a Social Media Strategy in Publishing

October 2, 2009 in How To, Presentations, Publishing, Social Media with 2 Comments

Developing A Social Media Strategy In Publishing

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2 Responses to “How to Develop a Social Media Strategy in Publishing”

  1. Fiona October 5, 2009 at 2:16 pm #

    Hi Heidi

    just came across this – I saw the link on twitter…like slide 17 and 26…however Q2 is all important – is the audience there…?

    Which is why I think that apps for phones are all important – once the finance for smart phones is resolved….

    Shall send slide onto Lies…

    [Reply]

    Heidi Allen Reply:
    October 5th, 2009 at 2:56 pm

    Completely agree – no point using social media if your audience is not there – it’s also about predicting where they might be, as well as developing an online presence in may different areas, including phones. I suspect we need to get a lot more savvy about the way we do things, that’s why I also like slide 27 – developing a system that pushes contents to a variety of different areas, depending on the individual content itself.

    [Reply]

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