Developing Digital Strategy
Developing a digital strategy, incorporating social media into what you are doing professionally can seem overwhelming when you first start. This series breaks down topics into bite-sized-chunks, work through them or pick one that’s useful. Feedback always welcome, especially if you’ve encountered something that you think would be useful to others.
Digital Strategy Series
Topics on how to start, and maintain a digital strategy, getting started using social media. Clicking on the link will take you to the post| Link to post | What it's about | |
|---|---|---|
| 1 | Guidelines | Guidelines to developing a social media policy |
| 2 | Current Trends | Current trends, loss of brand control, company social media policies |
| 3 | Challenges | Challenges in using social media in business - who, how, what's the return |
| 4 | Example of social media policy | Example of a good social media policy |
| 5 | Questions to ask | Questions to ask yourself before starting a digital strategy |
| 6 | Practicalities, what to do | First practical steps |
| 7 | Practicalities for managers | How to practically incorporate social media into existing strategy |
| 8 | How to use Twitter tools | How to use twitter tools |
| 9 | Twitter Etiquette | Practical twitter etiquette |
| 10 | 6 Questions to ask a Social Media Expert | Six questions to ask a Social Media Expert before employing them |
| 11 | Tweeting from multiple accounts | How to manage several twitter accounts |
| 12 | Professional social media and which sites to join | Which social media sites to look at when starting out |
| 13 | Social media measuring tools | Tools to measure the effect using social media is having |
| 14 | Dividing social media into groups | Dividing social media networks into professional, personal and clinical sites |
| 15 | Applications of social media in health and research | applying social media in health |
| 16 | Social media SEO | How social media affects your google search results |
| 17 | Personal versus professional identity online | How to keep personal and professional identities online |
| 18 | How to manage personal and professional accounts and stay sane | Managing several accounts at once without having to log in and out |
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