Developing a Digital Strategy 013 – Social Media Measuring Tools

Search engines like Google are noting our connections and friendships online, not just our content.  If you want to be found it is worth investing in your online connections.

Tools to measure what you are doing online for your blog, twitter and facebook

Measuring a Blog or Website

Website grader from Hubspot

I would recommend this tool – not only does it grade your site (and others) it gives very practical suggestions on how to  improve it and tells you when Google last crawled the site and how many pages are indexed.  It automatically detects if you have a twitter account and grades that too.

It also ties into Alexa which is another tool for looking at the reach and ranking of any website or blog.  This is on top of your Google analytics which should be one of your primary sources for your own web stats.

Another useful statistic is your Google Page Rank – as a rough indication these are the percentages of sites in each category:

However as The Google Webmaster forum says:

We only update the PageRank displayed in Google Toolbar a few times a year; this is our respectful hint for you to worry less about PageRank, which is just one of over 200 signals that can affect how your site is crawled, indexed and ranked. PageRank is an easy metric to focus on, but just because it’s easy doesn’t mean it’s useful for you as a site owner. If you’re looking for metrics, we’d encourage you to check out Analytics

Grading your twitter account

Here are couple of sites you can use to grade your twitter account, each based on different measurements:

• Klout
• Twitter grader

Grading your facebook page

If you have a facebook page it comes with its own facebook stats and you can also use Facebook grader to grade the facebook of accounts that aren’t your own.

How much is your website worth?

And if you want a bit of fun you can also have a look at how much your website is worth. I have calculated the worth of this website on three different sites: Cubestat, MyWebsiteWorth, Website Outlook. The data is somewhat inaccurate variable but you can see what someone might buy your site for.  Apparently this one is going for…. well, take your pick

Update:

July 29th 2010: My Website Worth have informed me (see comments) that my blog is now worth US$23,677. I’m going up in the market!