With over 55 billion tweets sitting in their database and more being added in real time, twitter provides a lot of data mining opportunities – both for brands and for research. If you are at all interested in analytics this new offering from PeopleBrowsr is worth having a look at:
- Real time twitter search – over 3 years worth of data segmented by location, community, interests, gender, sentiment…..
- Deeper diving with viral analytics platform
- Engagement platform – allows searches (like tweetdeck) AND a separate column of charts based on the live search data being pulled
- Generate raw data for export
- Collect info in a personalised ‘playground’
More great resources from Hubspot. This time a five minute video on how to create a facebook page. Not only that – but once you have created the page, Hubspot gives you an idea of what and how to post AND how to measure what you are doing.
Here are the 5 steps:
1. Choose a Classification
2. Complete Basic Information
3. Fill the Page
4. Take Advantage of Features
5. Play and Track
They also include a freebie ebook – How to use Facebook for business
Sound familiar? You need to have software know-how. Learning a bit of html doesn’t go amiss, plan content, network, attend trade events, learn new platforms, recruit and train, publish and join the conversation… At some point, surely, these roles will more become defined – but until then, ‘Jack of all Trades’ kind of fits….
How do people (myself included) find out local news? I thought I was the only one in still ‘needing’ TV news of an evening to stay up todate but it seems not:
While local TV news remains the most popular source for local information in America, adults rely on it primarily for just three subjects—weather, breaking news and to a lesser extent traffic. And for all their problems, newspapers (both print and on the web) are the source Americans turn to most for a wider range of information than any other source, according to a new survey out today.
I also rely on friends to tell me what events are happening in town so, despite the internet, some things have not changed
If you want an overview of some of the things that Google offers, Hubspot have an excellent ebook. If you don’t know about Hubspot – they are offer a ton of free Hubspot resources and clear explanations on business use of social media as well as software. Below is one such example.
Did you know that the average corporate social business program is only three years old? Some companies are already defining best practices. Alitmeter have produced a superb report on how to prepare for social business. It’s free. It’s very good.
Some points that I pulled out from it are here. The full report is at the end.
Many companies are looking at using the latest social media technology, yet most have not prepared for the threat of social media crises, or the long-term effects on business. To become advanced in the use of social media as an organisation there are four recommended steps. First, develop business objectives and establish governance, then get organized by establishing a team and a process to deal with crises. Next, connect business units to increase coordination and reduce duplication. Finally, weave real-time market response into business processes and planning. Advanced companies prepare for social business with the following four internal requirements:
- Baseline Governance and Reinforcement: Established and reinforced a corporate social media policy that allows employees to participate professionally
- Enterprise-Wide Response Processes: Defined processes for rapid workflow and engagement with customers in social media
- Ongoing Education Program and Best Practice Sharing: Fostered a culture of learning through ongoing social media education
- Leadership from a Dedicated and Shared Central Hub: Organized in a scalable formation, with a cross-functional “Center of Excellence”
Social media crisis management strategy
As part of a company’s digital strategy, a crisis management strategy- including an escalation plan for dealing with negative comments should be formulated including outlines of rules responsibilities and possible actions
A social media crisis is an issue that arises in or is amplified by social media, and results in negative mainstream media coverage, a change in business process, or financial loss.
Crisis can be categorized according to 3 severity levels:
Level 1: crises that result in negative coverage in mainstream media
Level 2: crises that result in negative coverage in mainstream media, and a significant response or change by the company
Level 3: crises that result in short-term financial impact.
In the majority of cases crisis can be prevented or diminished with thorough preparation and staff training.
Causes of Social Media crisis primary stem from the exposure of poor customer experiences, poor influence relations or violations of ethical guidelines. Most companies that suffer from a social media crisis lack proper social media internal education for employees.
The Social Business Hierarchy of Needs
These recommendations are organized by dependency – much like Maslow’s Hierarchy of Needs. Companies must first meet baseline needs at the bottom of the pyramid before moving on to the next set of requirements.
And here is the most excellent report. THANKS Altimeter for making it freely available.
Last year I compared Australian and US hospital social networks based on data collected by Mike Cadogan – Life in the Fast Lane, and Ed Bennet – Found in Cache. This is the state of play just over a year on.
Hospital social networks 2010
Hospital social networks 2011
In just under a year, Australian Hospital YouTube accounts have risen from 1% to 8%, Facebook remains the same at 9%, Twitter has risen from 0 to 1%, and the number of hospital blogs has stayed the same at 1% (we don’t have LinkedIn and Foursquare data). Australian hospitals still have a long way to go. Especially with the recent news that one Aussie blog, the ImactedNurse.com and associated social media sites were closed.