Australian Twitter Statistics

2010

Overall the state of the twittersphere is:

• Globally twitter’s audience levels grew by more than 400% in 2009 [1]
• Demographics globally show the majority of users (39%) are aged between 18-34 years and are Caucasian [2]
• UPDATE Nov 2010: Twitter has 190 millian users, tweeting 65M times a day [4]

Although Twitter accounts in Australia lag far behind Facebook, there has been a big rise in Twitter usage:

• There are approximately 2.5M twitter accounts in Australia although only 16% of twitter users are aged under 24 years old [2]
• Within Australia nearly a quarter of online Australians (23%) read ‘tweets’ in the past year [1]
• 14 percent ‘followed’ companies or organizations via Twitter (up from 5% in 2008) and 13 percent posted ‘tweets’ (up from 4% in 2008) [1]
• The majority of accounts are in NSW (over 35%), seconded by Victoria (27%) [3]

More Web Metrics

References

[1] http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows
[2] http://www.webkrunk.com/2010/04/13/twitter-demographics-infographic/
[3] http://blog.tribalytic.com/2010/05/13/how-many-australian-twitter-users-are-there-and-where-are-they-from/
[4] http://techcrunch.com/2010/06/08/twitter-190-million-users/

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