Australian Facebook Statistics

2010

• Launched in February 2004, Worldwide Facebook has more than 400 million active users and an average user has 130 friends [1]. [UPDATE, this is now 500 million users as of July 2010].
• Within Australia, facebook is currently the most used social media site and a key driver in Australians’ trial and uptake of social media [2]
• 83 percent of social networkers name Facebook as their main social networking platform, up from 72 percent in 2008 and 34 percent in 2007 [2]

  

• There are nearly 8 million monthly active users in Australia, although only 1 million of these are under 18 years old
• Three quarters of Australian Internet users (75%) reporting to have visited Facebook, 59 percent have a Facebook profile [2]
• The average time spent on Facebook in a given month is 8:19 hours – seven and a half hours more than its closest rival site, YouTube [2]

• UPDATE: July 2010: number of Australian users on facebook 9,009,660
• UPDATE: Nov 2011 number of Australian users on facebook 9,530,000, of which 8,250,000 are over 18 years old.

More Web Metrics

References

[1] http://www.facebook.com/press/info.php?statistics
[2] http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows