Completely agree – no point using social media if your audience is not there – it’s also about predicting where they might be, as well as developing an online presence in may different areas, including phones. I suspect we need to get a lot more savvy about the way we do things, that’s why I also like slide 27 – developing a system that pushes contents to a variety of different areas, depending on the individual content itself.
I,m working my way through thses very informative presentaions -thankyou.
Your check list is a must for people embarking in this territory without a compass – I think.
As you say key Questions to ask before developing social media strategy…….
1. What are you trying to accomplish? 2. Why social media? 3. What kind of social media would have you achieve your goals? 4. How much of your Brand prepared to let go of? 5. What can you do to encourage participation? 6. Who will maintain your social media presence? 7. Do you have the resources keep this up or will it be to be a short campaign. 8. How does engaging users via social media integrate into your overall marketing /communication strategy? 9 How do you measure success, what constitutes failure? 10 What would you do less of if you’re committing more resources to social media?
I,m going to put some time into digesting /dissecting these ideas.
On a practical level I see alot of discussion recently about merging of personal and professional social media applications (twitter and Linkein) – and the various pro’s and cons.
I nor my cohort of dinosours use social media “soially” but even on a professional level is the thinking that one “channel” in selected media is appropriate or does one need to create alternate egos / persona’s if involved in diverse markets ie B2B v’s B2C?
Hi David – how many channels/ ‘alternate personas’ should a person have in the professional use of social media is a big question. I often think in terms of a personal and a professional online persona – just like in ‘real’ life. For example, if you just work on a professional online persona for a company, and are very successful, you will build up a lot of contacts and even friends. However, if you leave that company you also leave behind that online network of people you have got to know. If, on the other hand, you have a personal online presence as well, even if you move companies or business your online presence still remains. Then, within a business setting you might have several different social media accounts – depending on what you are wanting to achieve and do online. I wonder if that answers your question!? Heidi
I was afraid you might say that. I have no beef with the personal profile issue because I don’t use social media to communicate with my friends (I do have some!)so any unusual heavy rock tastes, quirky humour, rugby obsession, foul language or political opinions etc don’t arise as an issue.
However from a professional perspective I would distinguish distinct markets in clinical practice (essentially a B2C relationship) and post-graduate clinical education (a B2B relationship).
Acknowledging Fiona’s point about “Market presence” (one of my big issues with this whole topic)we are then left with a broad brush strategy of Utube, facebook, linkedin & twitter accounts as a minimum and replicated “X” number of times depending on the target market’s?
That’s the scary thing for me – the creation of a monster. Am I being over pessimistic, are there systems to manage this type of approach (as well as man hours committment)and of course the all important measurement of return on investment?
There isn’t a one size fits all, because as you correctly say, there are different markets (B2B and B2C) as well as the fact that companies will each want something different from their investment in social media.
You are 100% correct in your comment about man hours. Social media may be ‘free’ to use, but in actual fact it takes time investment. There are some things that can be done to make use of social media efficient but it is a commitment of time, energy, learning new skills etc.
My overriding motto: start small – small and consistent use of social media in the right way can bring great results, depending on what you want from it.
What I write here are my own views, not those of any organisation, group, or person. Any comments which I deem to be inappropriate in tone or content will be filed under 'spam' and there is every chance they will not see the light of day.
Hi Heidi
just came across this – I saw the link on twitter…like slide 17 and 26…however Q2 is all important – is the audience there…?
Which is why I think that apps for phones are all important – once the finance for smart phones is resolved….
Shall send slide onto Lies…
[Reply]
Heidi Allen Reply:
October 5th, 2009 at 2:56 pm
Completely agree – no point using social media if your audience is not there – it’s also about predicting where they might be, as well as developing an online presence in may different areas, including phones. I suspect we need to get a lot more savvy about the way we do things, that’s why I also like slide 27 – developing a system that pushes contents to a variety of different areas, depending on the individual content itself.
[Reply]
Heidi
I,m working my way through thses very informative presentaions -thankyou.
Your check list is a must for people embarking in this territory without a compass – I think.
As you say key Questions to ask before developing social media strategy…….
1. What are you trying to accomplish?
2. Why social media?
3. What kind of social media would have you achieve your goals?
4. How much of your Brand prepared to let go of?
5. What can you do to encourage participation?
6. Who will maintain your social media presence?
7. Do you have the resources keep this up or will it be to be a short campaign.
8. How does engaging users via social media integrate into your overall marketing /communication strategy?
9 How do you measure success, what constitutes failure?
10 What would you do less of if you’re committing more resources to social media?
I,m going to put some time into digesting /dissecting these ideas.
On a practical level I see alot of discussion recently about merging of personal and professional social media applications (twitter and Linkein) – and the various pro’s and cons.
I nor my cohort of dinosours use social media “soially” but even on a professional level is the thinking that one “channel” in selected media is appropriate or does one need to create alternate egos / persona’s if involved in diverse markets ie B2B v’s B2C?
David
[Reply]
Heidi Allen Reply:
March 2nd, 2011 at 12:12 pm
Hi David – how many channels/ ‘alternate personas’ should a person have in the professional use of social media is a big question. I often think in terms of a personal and a professional online persona – just like in ‘real’ life. For example, if you just work on a professional online persona for a company, and are very successful, you will build up a lot of contacts and even friends. However, if you leave that company you also leave behind that online network of people you have got to know.
If, on the other hand, you have a personal online presence as well, even if you move companies or business your online presence still remains.
Then, within a business setting you might have several different social media accounts – depending on what you are wanting to achieve and do online.
I wonder if that answers your question!?
Heidi
[Reply]
Hi Heidi
I was afraid you might say that. I have no beef with the personal profile issue because I don’t use social media to communicate with my friends (I do have some!)so any unusual heavy rock tastes, quirky humour, rugby obsession, foul language or political opinions etc don’t arise as an issue.
However from a professional perspective I would distinguish distinct markets in clinical practice (essentially a B2C relationship) and post-graduate clinical education (a B2B relationship).
Acknowledging Fiona’s point about “Market presence” (one of my big issues with this whole topic)we are then left with a broad brush strategy of Utube, facebook, linkedin & twitter accounts as a minimum and replicated “X” number of times depending on the target market’s?
That’s the scary thing for me – the creation of a monster. Am I being over pessimistic, are there systems to manage this type of approach (as well as man hours committment)and of course the all important measurement of return on investment?
David
[Reply]
Heidi Allen Reply:
March 3rd, 2011 at 8:20 am
There isn’t a one size fits all, because as you correctly say, there are different markets (B2B and B2C) as well as the fact that companies will each want something different from their investment in social media.
You are 100% correct in your comment about man hours. Social media may be ‘free’ to use, but in actual fact it takes time investment. There are some things that can be done to make use of social media efficient but it is a commitment of time, energy, learning new skills etc.
My overriding motto: start small – small and consistent use of social media in the right way can bring great results, depending on what you want from it.
[Reply]