Heidi Allen Digital Strategy

The iPad is neither fish nor fowl.  It’s not a phone, it’s not a laptop. Its useful but fiddly.

Leaving the laptop behind I took the iPad away for a weekend when visiting family – things I had to work on were a slide presentation for Monday morning, emails, along with notes to write and verify by using the internet. What was Great, what was Average, and what was Pants?
Great
INSTA-connection.  Bus, plane, 10 mins at a cafe.  There’s no ‘firing up’ your computer.  Switch on. You’re connected

LOADS of battery power for the plane.

I can move images around with a swivel [...] Continue Reading…

Skyping from an iPad is Easy, and the sound quality much better than from my laptop. How do you get it: Log into iTunes, go to the App store, search for skype, download.

At present it’s voice only, but excellent quality.  It was very useful to be able to make the skype call on the iPad while I worked on the laptop.

Who’s in what generation, what are their peculiar charactistics, is there a difference and why. After hunting for the same information over and over in different guises, I’m putting it here with other stats.  These are from the Pew Research Centre, with some interesting notes on where the names came from. Currently (in 2010):
Millennials are aged 18 to 29
Gen Xers  30 to 45
Baby Boomers  46 to 64 and
Silents  65 and older

Naming the Generations
Generational names are the handiwork of popular culture. Some are drawn from a historic event; others from rapid social or demographic change, others from a big turn [...] Continue Reading…

Privacy, it seems, really isn’t an issue.  A new survey has come out with some surprising results.  While GenX is concerned about privacy on-line, this recent survey suggests this is not the case for the next generation.
the ‘digital natives’ who are known for enthusiastically embracing social networking – will retain their willingness to share personal information online even as they get older and take on more responsibilities…..

the advantages Millennials see in personal disclosure will outweigh their concerns about their privacy.[1,2]
In this case the term digital native or millennial describes those aged 18-28 years old. Here are some revealing [...] Continue Reading…

Mobile usage in Australia 2010
According to Nielsen, there is a big rise in smartphone ownership and relaxed download caps on mobile phone plans has seen an increase in mobile social networking:

43% of online Australians now own a smartphone
over one quarter of social networkers (26%) participated in mobile social networking in the past year
66 % of mobile social networkers are under 35 years of age.

Networking sites accessed by mobile

Facebook is the most popular with 92% of mobile social networkers having visited Facebook, followed by YouTube and Twitter (18%) and MySpace (9%).

Twitter sees the most frequent mobile usage, with half [...] Continue Reading…

I was asked by a clinical researcher today what the point was of social media. To put this in context, this is about site that I set up 10 months ago, in a niche area of neuroscience research. The blog now has a steady 4000 unique visitors a month, 7000 page views all through the use of social media. The point may seem obvious, except it was the owner of the site who was asking me.

I was about to trot off the stats in order to justify my existence but then thought, he’s right. Can I really measure [...] Continue Reading…